For brands targeting women, Mother’s Day is a day they can’t miss.  Nordstrom, Tiffany, Nine West and many others are jumping on this opportunity.  This special holiday that honors mothers, grandmothers and other maternal figures offers tremendous business opportunities in the world of e-commerce.  It is a peak time period from the end of April to the beginning of May when internet business merchants would be foolish not to focus their marketing initiatives on some type of gift-giving theme.  There are many traditional, as well as innovative, ways to promote selling products/services catering to female end users in the virtual shopping mall.

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Google has released its latest set of changes in April, code named Penguin (announced April 24^th, 2012).  The last update was Panda, which was primarily associated with content quality by trimming away poor quality content farms.  Panda was also associated with the code name, Farmer, which made more sense as in Content Farmer (large amounts of low quality content cultivated).  Unofficially, my best guess on what Panda means is that a Panda needs to consume tons of leaves to derive a small amount of nutrition ergo a ton of “low quality” content would equal a small amount of really good quality content (therefore balance is achieved in the SEO world).   Now if you ask me what Penguin means (metaphorically speaking), I am at a loss for words.   If anyone can give me a clue why the name Penguin and why SEO is now becoming a Zoo, please let me know.   Now back on track with the technical SEO details of this latest change with Google’s Penguin update.

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California web design company iSynergy Webdesign launches new website for Thailand company Harmony House Healing.

San Francisco, CA, April 26, 2012 – Harmony House Healing, located in beautiful Khanom Beach on the gulf of Thailand, provides travelers from around the world with therapeutic services ranging from holistic energy healing training, to reflexology & massage treatments, to retreat packages.  Jet Lie, a certified Reiki and Seichim Master, leads a team of certified energy healing and massage instructors trained to teach people the practice of Reiki, Hand & Foot Reflexology, Chinese Acupressure, and other holistic healing and massage techniques to facilitate healing and recovery in themselves and others.

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BeeSeen has opened a new location in the San Francisco financial district led by E-Marketing consultant and owner, Richard Lee. Originally headquartered in Santa Clara, CA, BeeSeen has established itself as a prominent full-service E-Marketing consulting firm. During the firm’s five year history, BeeSeen has provided SEO consulting and digital marketing services to clients in some of the following industries: Online Retail, Software, Hi-Tech, Hospitality, Green, Construction, Law, Education and Financial Services.

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In the next few weeks, Google and its Google Analytics team will be rolling out a new initiative with social-focused reports.  Its goal is to help individuals and businesses measure the ROI on social media marketing.

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What does it take to be a Strategic Thinker?  How do you help your company and employees thrive versus merely survive?

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The popular social sharing network Pinterest is one of the fastest growing internet properties on the web, helping businesses and companies gain more exposure and increase sales online.  What about for the hospitality industry?  How can hotel and travel businesses reap the benefits of Pinterest?

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“I will try” is one of the most common phrases used by individuals facing challenges in their personal and professional lives.

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Posterous Spaces has just been acquired by social media giant, Twitter.  Posterous Spaces is a publishing blogging platform that is a one-stop shop allowing users to share text, photos, videos, links and other categories of content and ideas. Posterous lets users share publicly or privately by web, email or mobile app.   Its tagline is “sharing smarter” and it has been popular due its simplicity, flexibility and ease of use for fast blogging, multimedia entries and social networking. Posterous is differentiated due to the fact that it is driven by the privacy concerns of its users and places dominance on selective sharing.  It does this by allowing individuals and businesses to create and manage permission-based blogs and photo galleries with controlled access.  Posterous users are in turn sharing many more photos and videos privately versus publicly.  Posterous points out that “private sharing is the future battleground for social networks.”  Posterous competes with other platforms like Tumblr and WordPress.

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Search Marketing Expo starts tomorrow February 28th until March 1st.

San Jose McEnery Convention Center
2012 Conference:

Feb. 28-29: 9am – 6pm • Mar. 1: 9am – 4pm

Search Marketing Expo – SMX – is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, Sphinn.com, and the Search Marketing Now webcast series.

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