If some of your friends have replaced their profile pictures with giraffes, you’re not alone. A recent trend on Facebook asks users to guess the answer to a riddle. Those who get it wrong are required to adopt a giraffe picture as their profile pic for three days. Reportedly started by Youtuber Andrew Stugnell, correct guessers of The Great Giraffe Challenge get to keep their profile pic and have their name added to the comment section on his Facebook page. (TheGreatGiraffeChallenge.com)
Google recently announced that it has drastically updated their search algorithm. Although it was only recently announced, the algorithm has been in place for over a month. This update is what Google is dubbing as “Hummingbird”.
Back in 1998, Google Search was launched. It is hard to imagine that it has been 15 years since. The world has changed so much since then and Google has changed right with it. Billions of people are now online and the web has grown exponentially with it. Take a look at their timeline.
It’s Twitter’s 7th birthday. Twitter first launched on March 21, 2006. Hard to believe how much the social media scene has changed since then. How different will things be in another 7 years?
In 2013, businesses must adapt to emerging technologies by becoming more integrated, inbound and real-time. Jessica Meher of HubSpot identifies some key marketing trends to be prepared for in 2013:
The Internet has drastically changed how consumers decide what to buy. At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT. This new stage in the consumer purchase funnel is very important to marketers who are trying to influence consumers to purchase. We now live in the digital age, where more than ever consumers are going online to research and gather information on products/services. How can we capture more consumers and win the Zero Moment of Truth?
Here is a brief description of the four phases of the consumer decision journey.
Content Marketing is critical to lead & opportunity generation. Content marketing now generates 3x more leads than traditional marketing. Today, marketers know that they must become publishers and create great, quality content.
Content marketing takes processes, tools, and practice to succeed. Here are some basics to creating great content marketing and succeeding as a publisher:
For Search Engine Marketing to be successful, specifically Pay-per-Click (PPC) Advertising, it is crucial to have people click on your ad so that they will ultimately land on your website. Writing compelling PPC text ads is important because great ads lead to visitors and better quality leads and conversions.
Following are some tricks gathered from WordStream to writing stronger, more clickable ads: