October 31st, 2013

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Check Out Some Amazing Halloween Costumes and Happy Halloween from BeeSeen

Some of the most amazing Halloween costumes are the do-it-yourself kind. Here are a few amazing Halloween costumes that people have come up with:

Ironman costume

Ironman

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October 31st, 2013

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Care to Know Why Many of Your Facebook Friends Have Been Replaced By Giraffes?

Giraffe

If some of your friends have replaced their profile pictures with giraffes, you’re not alone. A recent trend on Facebook asks users to guess the answer to a riddle. Those who get it wrong are required to adopt a giraffe picture as their profile pic for three days. Reportedly started by Youtuber Andrew Stugnell, correct guessers of The Great Giraffe Challenge get to keep their profile pic and have their name added to the comment section on his Facebook page. (TheGreatGiraffeChallenge.com)

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October 18th, 2013

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Google shares break $1,000

Google Shares break $1000

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September 30th, 2013

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Google Overhauls Search Algorithm with New “Hummingbird” Update

Google Hummingbird

Google recently announced that it has drastically updated their search algorithm. Although it was only recently announced, the algorithm has been in place for over a month. This update is what Google is dubbing as “Hummingbird”.

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September 27th, 2013

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Google Search Turns 15

Back in 1998, Google Search was launched. It is hard to imagine that it has been 15 years since. The world has changed so much since then and Google has changed right with it. Billions of people are now online and the web has grown exponentially with it. Take a look at their timeline.

Google Timeline

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March 21st, 2013

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Happy 7th Birthday to Twitter

It’s Twitter’s 7th birthday. Twitter first launched on March 21, 2006. Hard to believe how much the social media scene has changed since then. How different will things be in another 7 years?

December 20th, 2012

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20 Marketing Trends for 2013

In 2013, businesses must adapt to emerging technologies by becoming more integrated, inbound and real-time.  Jessica Meher of HubSpot  identifies  some key marketing trends to be prepared for in 2013:

20 Marketing Trends for 2013

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December 4th, 2012

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The New Consumer Decision Journey

The Internet has drastically changed how consumers decide what to buy.  At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.  This new stage in the consumer purchase funnel is very important to marketers who are trying to influence consumers to purchase.  We now live in the digital age, where more than ever consumers are going online to research and gather information on products/services.  How can we capture more consumers and win the Zero Moment of Truth?

Here is a brief description of the four phases of the consumer decision journey.

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November 13th, 2012

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Content Marketing is Critical to Lead Generation

Content Marketing is critical to lead & opportunity generation. Content marketing now generates 3x more leads than traditional marketing. Today, marketers know that they must become publishers and create great, quality content.

Content marketing takes processes, tools, and practice to succeed. Here are some basics to creating great content marketing and succeeding as a publisher:

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November 6th, 2012

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Tips for Writing PPC Text Ads

For Search Engine Marketing to be successful, specifically Pay-per-Click (PPC) Advertising, it is crucial to have people click on your ad so that they will ultimately land on your website.  Writing compelling PPC text ads is important because great ads lead to visitors and better quality leads and conversions.

Following are some tricks gathered from WordStream to writing stronger, more clickable ads:

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