February 27th, 2012

short url: http://beeseen.com/s/12

Search Marketing Expo – SMX West 2012

Search Marketing Expo starts tomorrow February 28th until March 1st.

San Jose McEnery Convention Center
2012 Conference:

Feb. 28-29: 9am – 6pm • Mar. 1: 9am – 4pm

Search Marketing Expo – SMX – is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, Sphinn.com, and the Search Marketing Now webcast series.

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July 2nd, 2009

short url: http://beeseen.com/s/k

Social Media & Search Marketing: Not The Same Old Stuff – SMX Advanced 2009

Rae Hoffman

Brent Csutoras, Social Media Marketing Consultant, Brent Csutoras, Inc
Jen Miller, Manager, Delta.com Onsite Marketing & Content, iProspect
Dave Snyder, Co-Founder, Search & Social

Think social media has nothing to do with search? Think again.

Social Signals

What are the signals?

  • Engagement
  • Methods and systems for personalized network searching
  • Relevancy Feedback Indicators
  • Upstream and Downstream data (where you go)
  • User Reviews (how people rate things)


How can you drive early traffic from Twitter?

  • Plan out your campaign
  • Utilize well crafted DMs
  • Engage Top Users
  • Track via Query String Parameters
  • Add Retweet Capabilities to the page (add retweet badges)
  • Control the bookmarking of your site (through Delicious and other social bookmarking sites)
  • Increase use of site (add some javascript to increase visual appeal and interaction)
  • Add Engagement Points (i.e. video, voting, widgets, quizzes, review)

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July 2nd, 2009

short url: http://beeseen.com/s/j

Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance – SMX Advanced 2009

Vanessa Fox
Adam Audette
Derrick Wheeler

Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.

Speaker: Derrick Wheeler


  • Crawl
  • Index
  • Rank
  • Traffic
  • Action

Six Steps to Sucess:

Organic Search Engine Optimization is the process of systematically satisfying the needs of search engines and the needs of your users.
The 6 steps to success in organic search engine optimization are:

  1. search engine crawls entire site
  2. search engine indexes entire site
  3. users perform targeted queries
  4. search engine ranks appropriate pages
  5. users click on ranked listings
  6. users take action and/or interact with the site

Search Engine Ranking

SE Rankings should be tracked on a monthly basis. Some important factors to track are:

  • Top keyword list
  • Long tail keyword list
  • User paths
  • Success events
  • Value of user

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July 2nd, 2009

short url: http://beeseen.com/s/i

You&A With Google’s Matt Cutts – SMX Advanced 2009

Danny Sullivan
Matt Cutts
5:00 – 5:45PM on Tuesday, June 2 in International Promenade Room

What’s a You&A? Essentially, a question and answer session with the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt Cutts has been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

How do you know if your website is in the penalty box?

  • Look for a sustained drop in rankings
  • Search for hidden text within your website in the event it has been hacked
  • Make use of Google’s webmaster console, as it provides a lot of useful data
  • Contact the Google through the Google Forum

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June 2nd, 2009

short url: http://beeseen.com/s/g

SMX Advanced 2009 – Seattle

SMX Advanced 2009 – Seattle
June 2-3, 2009

Attend SMX Advanced for:

  • Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing and other hot button topics will help you flourish today, tomorrow and in the future.
  • Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts, reconnect with colleagues – SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  • Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time. Always available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary – SMX has got you covered.