October 31st, 2013

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Care to Know Why Many of Your Facebook Friends Have Been Replaced By Giraffes?

Giraffe

If some of your friends have replaced their profile pictures with giraffes, you’re not alone. A recent trend on Facebook asks users to guess the answer to a riddle. Those who get it wrong are required to adopt a giraffe picture as their profile pic for three days. Reportedly started by Youtuber Andrew Stugnell, correct guessers of The Great Giraffe Challenge get to keep their profile pic and have their name added to the comment section on his Facebook page. (TheGreatGiraffeChallenge.com)

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October 18th, 2013

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Google shares break $1,000

Google Shares break $1000

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September 30th, 2013

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Google Overhauls Search Algorithm with New “Hummingbird” Update

Google Hummingbird

Google recently announced that it has drastically updated their search algorithm. Although it was only recently announced, the algorithm has been in place for over a month. This update is what Google is dubbing as “Hummingbird”.

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September 27th, 2013

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Google Search Turns 15

Back in 1998, Google Search was launched. It is hard to imagine that it has been 15 years since. The world has changed so much since then and Google has changed right with it. Billions of people are now online and the web has grown exponentially with it. Take a look at their timeline.

Google Timeline

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March 21st, 2013

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Happy 7th Birthday to Twitter

It’s Twitter’s 7th birthday. Twitter first launched on March 21, 2006. Hard to believe how much the social media scene has changed since then. How different will things be in another 7 years?

October 25th, 2012

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Facebook Competing with Pinterest

Facebook is rolling out a new retail initiative that will mirror some of the unique features of Pinterest, a social photo sharing website. Facebook plans on offering some brands the option to post pictures of products on its newsfeed with actions including ”like,” “want,” and “collect.”  Products within a collection will also have a Buy link, which will enable users to click through to websites to purchase products.  Facebook is currently working with Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com and Smith Optics on the effort, which it calls “Collections.”

These photos will only appear if the brand has been liked by a user, or any of the user’s friends.  The images pop up on the newsfeed.  And from there, users can comment, like and share products and collections.  They can also click through and buy items directly from Facebook.  The main feature that will differentiate Facebook’s new initiative from Pinterest is the “Buy” component.

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October 18th, 2012

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Facebook’s “Promote” Feature Now Available in the US

Facebook’s Promoted Posts will cost users around $7 each.  This new feature allows Facebook users to pay $7/post to promote their posts and bump important news/announcements, links and photos to higher, more visible positions in their friend’s news feeds.

Facebook first called the Promoted Posts feature “Highlight” when it was initially tested in New Zealand.  Prior to it being available in the United States, Promoted Posts were actually offered in 20 other countries.  It was available to users who had 5000 or less friends and subscribers.

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October 11th, 2012

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Facebook Offers a Revised $20 Million Privacy Settlement

The latest news is reporting that on October 6, 2012, Facebook proposed a revised 20 million settlement in a class-action privacy lawsuit. The lawsuit was first filed in 2011. “We believe the revised settlement is fair, reasonable, and adequate and responds to the issues raised previously by the court,” said Facebook spokesman Andrew Noyes.

The settlement is essentially offering up to $10 each to nearly 125 million affected users, reports Reuters.  If there is any money left over from the settlement (after the $10 or less claims, legal bills and other claims are paid), the residual money will most likely be donated to various internet privacy groups.
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October 4th, 2012

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Pinterest Passes Yahoo! Orangic Search Traffic

A study from Shareaholic that Pinterest is now the 4th largest traffic source in the world.

Some interesting things to note:

  • Since May, Pinterest traffic has more than doubled in size.
  • Since January, Google, Yahoo and Bing organic traffic has decreased by 15.63% on average.

These are some interesting trends. While organic search engine traffic is still very important, social media has definitely risen and requires attention in any marketing efforts.

October 2nd, 2012

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AdWords Remarketing Lists for Search Ads and SEM

Search Engine lands has brought up an interesting bit on AdWords Remarketing Lists for Search Ads (or RFSA) in their article, Enter The Cookie: How RFSA Will Affect SEM.

The new feature in AdWords will allow a marketer/advertiser to create segmentations based on cookies or user-specific behaviors. Some examples for what you could do are:

  • Exclude users who have already converted on your site from seeing your ad in their search results
  • Bucket users based specific page visits, time spent on site, and/or other behaviors trackable by analytics and then boost bids or lower bids based on those behaviors
  • Create user-specific messaging for ad text based on user behavior on your site
  • Remarket or upsell new products to users who have already converted on another product

These are just some examples, but there are a lot more you can do based off cookie information.

If this model takes off, as an advertiser, it’s time to get to acquaint yourself with cookies as things in AdWords just go a lot more complicated.

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