October 2nd, 2012

short url: http://beeseen.com/s/2a

AdWords Remarketing Lists for Search Ads and SEM

Search Engine lands has brought up an interesting bit on AdWords Remarketing Lists for Search Ads (or RFSA) in their article, Enter The Cookie: How RFSA Will Affect SEM.

The new feature in AdWords will allow a marketer/advertiser to create segmentations based on cookies or user-specific behaviors. Some examples for what you could do are:

  • Exclude users who have already converted on your site from seeing your ad in their search results
  • Bucket users based specific page visits, time spent on site, and/or other behaviors trackable by analytics and then boost bids or lower bids based on those behaviors
  • Create user-specific messaging for ad text based on user behavior on your site
  • Remarket or upsell new products to users who have already converted on another product

These are just some examples, but there are a lot more you can do based off cookie information.

If this model takes off, as an advertiser, it’s time to get to acquaint yourself with cookies as things in AdWords just go a lot more complicated.

July 2nd, 2012

short url: http://beeseen.com/s/1n

Advertisers Finding Success on Twitter’s Mobile Ads

We know that Google has been making a push towards mobile advertising by Introducing Mobile App Inventory in Adwords. We documented some numbers that showed an increase in mobile users and mobile app users, but perhaps it’s the success that Twitter is touting that has spurred this push.

The Wall Street Journal reports that some companies have been finding a lot of success by placing Twitter mobile ads. So much so that Twitter now claims that it is generating a majority of its revenues from mobile ads rather than from Twitter.com.

Read the rest of this entry »

December 11th, 2010

short url: http://beeseen.com/s/w

Google Adwords: Updates to the Keyword Tool

Google Adwords recently updated their Keyword Tool based on user feedback.

Some important updates include:

  • Three new ways to filter and refine the keyword list
    1. Specify terms to include or exclude
    2. A “More like these” button that presents similar keywords to ones that have already been selected
    3. Display only results that include exact words or phrases
  • Starring keywords – add stars to keywords while searching and review them later in a “stars” panel
  • View as text – view selected keywords in text format for easy copy and pasting.

We’ll be sure to take advantage of these changes here at BeeSeen. Leave us a comment below on how you are liking or disliking the changes.

October 30th, 2010

short url: http://beeseen.com/s/r

Yahoo/Bing PPC Partnership – What It Means

The Yahoo/Bing merger was announced a little more than a year ago. However, the actual integration of the services for PPC is just starting to be rolled out. With this merger, what does it mean for PPC advertising?

The Details

Bing and Yahoo combine to make up about 30% of the U.S. search market share, reaching about 155 million users. As a result of this merger, Yahoo will begin serving up Bing search results as well as using Microsoft adCenter as their PPC campaign management system.

Read the rest of this entry »