June 11th, 2012

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Oracle Buys Into Social Media Marketing

With Facebook having over 900 million active users and Twitter with 200 million tweets per day, Social Media is here to stay reaching over 80% of the population.

Last month Oracle acquired Social Media Marketing Firm Vitrue for $300 Million.   Vitrue is a cloud-based social marketing platform that enables marketers to centrally manage, measure and report on their social marketing campaigns, helping to solve one of the biggest problems of producing the Social ROI.   Vitrue manages over 1.3 Billion social interactions across more such as American Express, Mac Donald’s, Macy’s, Samsung, Lowes, BBC, and over 500 big brands.

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June 8th, 2012

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Salesforce.com Acquires Social Marketing Specialist Buddy Media for $689 million.

Salesforce announced June 4th that it has entered into a definitive agreement to acquire Buddy Media, the world’s leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed by October 31, 2012.

Buddy Media, offers social marketing services and is the world’s leading social media marketing platform, enabling the top brands and advertisers to connect with more than a billion customers on Facebook, Google, LinkedIn, Twitter, YouTube and more. Buddy Media is a clear leader with 8 of the top 10 advertisers as clients and nearly 1,000 customers, including major global brands like Ford, Hewlett Packard, L’Oreal, Mattel and the world’s largest marketing agency groups such as IPG (Interpublic Group), Omnicom, Publicis and WPP.

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March 23rd, 2012

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Twitter Acquires Posterous Spaces

Posterous Spaces has just been acquired by social media giant, Twitter.  Posterous Spaces is a publishing blogging platform that is a one-stop shop allowing users to share text, photos, videos, links and other categories of content and ideas. Posterous lets users share publicly or privately by web, email or mobile app.   Its tagline is “sharing smarter” and it has been popular due its simplicity, flexibility and ease of use for fast blogging, multimedia entries and social networking. Posterous is differentiated due to the fact that it is driven by the privacy concerns of its users and places dominance on selective sharing.  It does this by allowing individuals and businesses to create and manage permission-based blogs and photo galleries with controlled access.  Posterous users are in turn sharing many more photos and videos privately versus publicly.  Posterous points out that “private sharing is the future battleground for social networks.”  Posterous competes with other platforms like Tumblr and WordPress.

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February 27th, 2012

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What is Pinterest?

Pinterest is a free online scrapbook to organize, find and share things that you love on the Web. Why the hype? It is unique. It is inspirational. It is creative. It is beautiful. It is engaging. It is fun. It’s addictive. Pinterest is also user-friendly – the ease of use makes it easy to navigate around the site. You don’t need to be techy to use it love it. There is no real need to type, click, or read (most of the content on Pinterest are images or photos). Photo sharing has proven to be a popular form of expression on social media websites. Popular board subjects range from inspirational quotes, pets, fashion, travel, recipes, do-it-yourself/craft projects, fitness/diet and architecture/home décor. So, Pinterest can be the perfect place for collecting and sharing images and products online. It is also great for helping to spark ideas and for networking with others who share similar passions to yours. It is less intimate than Facebook, for example, in which you share details on your life; i.e., status, pictures, wall posts, etc. With Pinterest’s digital scrapbooking, you share your interests and passions.

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November 12th, 2010

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Can Using Facebook Get You Fired?

Well, the answer isn’t so clear cut. The NLRB backed a worker fired for Facebook posts that ripped on her supervisor. The National Labor Relations Board declared that Facebook posts and comments are legally protected speech in the sense that it’s similar to water cooler conversations between employees.

Even though the National Labor Relations Board has chosen its side, the case remains to be decided by a judge in January or the two parties can still settle out of court. If a ruling happens, the ruling could set precedence but can also be seen as fairly circumstantial. The employee was fired for online comments made on her own time using her own computer.

In a general sense, there could be many other factors to possibly take into account when dealing with whether or not if Facebook posts/comments are under protected status, such as:

  • Privacy settings on Facebook, e.g. who can view the posts, etc…
  • Whether or not if a personal Facebook account constitutes a public forum
  • The subject matter
  • The nature in which the post/comment is made

On a somewhat related note, a Cisco study shows that 2/3 of employees think employers should allow them to access social media during work hours. This study seems to add more questions to the dilemma. When using company time to conduct social media activities, would NLRB’s declaration still apply?

So, what do you think? Should employers allow employees to use social media during work hours? And if so, should an employer be allowed to set social media policies? Or should your personal social networks be protected from employer backlash?

September 13th, 2010

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Facebook Passes Google in Time Spent on Site

Business Insider SAI is reporting that, for the first time ever, Facebook has passed Google in “Time Spent on Site”.

How do you spend your time?

August 19th, 2009

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Retweeting Twitter’s Official Support for Retweets

In case you haven’t heard, Twitter will officially be supporting the idea of retweets within the coming weeks, as reported here. Retweet is when a tweet is copied and pasted with attribution from another tweet.

From the screenshots provided at the above link, it looks like retweeting will be implemented rather seamlessly, but one question does arise. How will it handle a retweeters comments on the original tweet? A lot of retweets are done with the inclusion of additional comments. If comments won’t be supported, the new retweet support may not be useful to most people. We’ll just have to wait in the coming weeks to see how it all works out.

August 14th, 2009

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Facebook and FriendFeed: Friendship Request Accepted

Facebook and FriendFeed

As the news just broke earlier this week, Facebook has acquired FriendFeed. It’s relatively big news in the social media industry. It’s still unknown as to how this will change the landscape for Facebook or FriendFeed.

Most everyone knows Facebook, but what is FriendFeed? To sum up, it’s a lifestreaming tool that aggregates data and information from other social networking sites. It also has the ability to search across all of their aggregated data and information, which is something that Facebook definitely can’t do. From an outsiders standpoint, it looks like Facebook is taking a step towards becoming the social networking portal that it wants to be.

Who knows, maybe their next step will be to acquire these guys.