July 6th, 2009

short url: http://beeseen.com/s/l

Social Media in the Enterprise

Social Media in the Enterprise – Seminar Notes
June 17th, 2009 12pm -5pm
Palace Hotel, San Francisco

First Speaker: Alex Blum, KickApps

Some important things to note about social media and how it effects the enterprise market:

  • Social Media creates channels for new revenue and deeper insight into potential clients
  • 93% of Americans believe a company should have a social media presence
  • Key to Success: Create a community around your content
  • Widgets: A key for viral integration and for viral syndication of activity and content
  • As powerful as SEM or SEO
  • Social Media compels people to share, which provides lots of data results and informs us of marketing strategies
  • Social media gets people talking in the context of your brand
  • Can allow you to respond to feedback, and in turn, gain customers’ loyalty
  • Must take full ownership of your membership
  • Blum’s Law of Website Development: As soon as you launch it, you’d want to change it

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