July 6th, 2009
short url: http://beeseen.com/s/l
Social Media in the Enterprise
Social Media in the Enterprise – Seminar Notes
June 17th, 2009 12pm -5pm
Palace Hotel, San Francisco
First Speaker: Alex Blum, KickApps
Some important things to note about social media and how it effects the enterprise market:
- Social Media creates channels for new revenue and deeper insight into potential clients
- 93% of Americans believe a company should have a social media presence
- Key to Success: Create a community around your content
- Widgets: A key for viral integration and for viral syndication of activity and content
- As powerful as SEM or SEO
- Social Media compels people to share, which provides lots of data results and informs us of marketing strategies
- Social media gets people talking in the context of your brand
- Can allow you to respond to feedback, and in turn, gain customers’ loyalty
- Must take full ownership of your membership
- Blum’s Law of Website Development: As soon as you launch it, you’d want to change it