March 27th, 2012

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Travel and Hotel Internet Marketing via Pinterest

The popular social sharing network Pinterest is one of the fastest growing internet properties on the web, helping businesses and companies gain more exposure and increase sales online.  What about for the hospitality industry?  How can hotel and travel businesses reap the benefits of Pinterest?

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November 19th, 2010

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Fear of Social Media in Business Marketing

Steve Olenski has written up a blurb on how many businesses still fear Social Media, citing a survey conducted by American Express OPEN that discovered that only 40% of businesses leverage Social Media. Some of the reasons attributed can be found in another article, 15 reasons why companies may fear social media. What are some of those reasons? Excerpted:

  • Fear
  • Lack of experience
  • Ignorance
  • Waiting for ROI
  • Lack of Resources
  • Unwilling to be transparent
  • Terrified of feedback/truth
  • High degree of skepticism

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July 28th, 2009

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Social Media Tips for Small Business

The landscape for a small business online presence has changed over the years, from a simple informational website to search engine optimization. Now, it’s about social media and this change is a good thing because social media has the potential to drive more customers to a business at less cost. Harnessing this potential is a bit more difficult, so here are some tips to get started:

1. Listen and Observe

First and foremost, in order to succeed in a social media environment, you need to learn how that community operates. Observe how people interact and how you can take part. Learning this initial step can go a long way towards helping your future endeavors.

2. Start a Profile

If you observed correctly, starting a profile in Facebook, MySpace, Twitter, or any other social media platform isn’t just about typing in some company information and expecting the customers to start flowing. In creating a profile, you need to have a face behind it. Social media is about interacting with a human and not some corporate entity. The more directly engaged you can be as a person representing a company, the more successful the interaction.

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