August 24th, 2009

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Google Website Bans

ABC News’ Google Bans and Buries Web Sites: 6 Search Engine Showdowns lists out 6 examples of well known or high ranking websites that were banned from Google listing at one point or another (in some cases permanently).

If you’re in the market for an SEO agency and wondering about the difference between black hat SEO and white hat SEO, the article above will illustrate to you why one trumps the other. A common question that comes up when it comes to SEO is why shouldn’t I take the easy way and cheat the system with hidden text in the footer, non-content related keywords and phrases, and other hacks and tricks when it, obviously, works? Yes, black hat tactics do work, but for how long? The article shows that Google does catch on, and the repercussions could be dire.

The gist of it is, you can achieve the same high search engine rankings through white hat tactics and by following the Google webmaster guidelines. It could possibly take a little longer, but it’s the risk-free, high reward way to do it.

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