January 15th, 2010

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Top 15 advertising networks for 2009

ComScore recently released their list on the top 15 ad networks for 2009.

  Total Unique Visitors (in millions)
Dec 2008 Dec 2009 Change
Total Internet : Total Audience 190,650 205,709 8%
AOL Advertising 173,804 187,023 8%
Yahoo! Network 165,879 180,909 9%
Google Ad Network 157,131 178,134 13%
ValueClick Networks 159,420 170,774 7%
Microsoft Media Network US 126,158 165,470 31%
Specific Media 153,079 165,230 8%
FOX Audience Network N/A 156,981 N/A
24/7 Real Media 142,448 155,856 9%
Collective Network 126,294 153,905 22%
interCLICK 137,076 148,989 9%
Tribal Fusion 139,778 147,169 5%
AudienceScience (formerly Revenue Science) 126,261 146,428 16%
Traffic Marketplace 147,024 144,115 -2%
Adconion Media Group 142,133 141,235 -1%
Turn, Inc 123,150 138,297 12%

The total audience accounts for about 75% of the entire U.S. online population. As such, AOL Advertising still has a hold on about 91% of that audience. The largest growth came from Microsoft Media Network, which, perhaps, is the result of Microsoft’s launch of Bing.

Despite the growth of the major ad networks there appears to be a number of large web sites that are opting for their own solutions for ad networks. Mainly, CBS and ESPN web sites drop out of ad networks. It’s more profitable for larger web sites to do their own sales but smaller sites would still need the help of using an ad network. As such, ad networks are still experiencing a large growth in numbers and are projected to maintain that trend.

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