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Top 15 advertising networks for 2009
ComScore recently released their list on the top 15 ad networks for 2009.
Total Unique Visitors (in millions) | |||
Dec 2008 | Dec 2009 | Change | |
Total Internet : Total Audience | 190,650 | 205,709 | 8% |
AOL Advertising | 173,804 | 187,023 | 8% |
Yahoo! Network | 165,879 | 180,909 | 9% |
Google Ad Network | 157,131 | 178,134 | 13% |
ValueClick Networks | 159,420 | 170,774 | 7% |
Microsoft Media Network US | 126,158 | 165,470 | 31% |
Specific Media | 153,079 | 165,230 | 8% |
FOX Audience Network | N/A | 156,981 | N/A |
24/7 Real Media | 142,448 | 155,856 | 9% |
Collective Network | 126,294 | 153,905 | 22% |
interCLICK | 137,076 | 148,989 | 9% |
Tribal Fusion | 139,778 | 147,169 | 5% |
AudienceScience (formerly Revenue Science) | 126,261 | 146,428 | 16% |
Traffic Marketplace | 147,024 | 144,115 | -2% |
Adconion Media Group | 142,133 | 141,235 | -1% |
Turn, Inc | 123,150 | 138,297 | 12% |
The total audience accounts for about 75% of the entire U.S. online population. As such, AOL Advertising still has a hold on about 91% of that audience. The largest growth came from Microsoft Media Network, which, perhaps, is the result of Microsoft’s launch of Bing.
Despite the growth of the major ad networks there appears to be a number of large web sites that are opting for their own solutions for ad networks. Mainly, CBS and ESPN web sites drop out of ad networks. It’s more profitable for larger web sites to do their own sales but smaller sites would still need the help of using an ad network. As such, ad networks are still experiencing a large growth in numbers and are projected to maintain that trend.