October 25th, 2012

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Facebook Competing with Pinterest

Facebook is rolling out a new retail initiative that will mirror some of the unique features of Pinterest, a social photo sharing website. Facebook plans on offering some brands the option to post pictures of products on its newsfeed with actions including ”like,” “want,” and “collect.”  Products within a collection will also have a Buy link, which will enable users to click through to websites to purchase products.  Facebook is currently working with Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com and Smith Optics on the effort, which it calls “Collections.”

These photos will only appear if the brand has been liked by a user, or any of the user’s friends.  The images pop up on the newsfeed.  And from there, users can comment, like and share products and collections.  They can also click through and buy items directly from Facebook.  The main feature that will differentiate Facebook’s new initiative from Pinterest is the “Buy” component.

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