June 27th, 2012

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Google IO Conference 2012

Google IO Conference 2012 -  San Francisco, CA
June 27 – 29, 2012
Moscone Center
San Francisco, CA

A three day Google I/O event taking place in San Francisco, CA at the Moscone West Convention Center.

Products and technologies to be featured at I/O include App Engine, Android, Google+, Google Chrome, HTML5, AJAX, Maps and Data APIs, Google TV, and more.

This is great for developers and technologists in the following areas:

Web, mobile, and enterprise developers building applications in the cloud with Google and open web technologies.

Over 5,000 people are estimated to attend this year’s Google I/O.

For more information about this event, please visit:

June 22nd, 2012

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Google Providing Recommendations for Building Smartphone-Optimized Websites

With more and more people browsing the web with their smartphones, Google has been making a push into optimizing their search for the web. To do so, they’ve come up with a guide for optimizing your websites for smartphones.

According to Google, when building a website that targets smartphones, there are three different configurations that are supported by them:

  1. Responsive Web Design.
    All content remains the same between devices, including the URL, except that it is rendered differently based on a swap in the CSS.
  2. Device-Specific HTML
    All content and CSS are served up differently based on the device.
  3. Separate Sites
    Depending on the device, an entirely different site is served up (URL and content).

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May 8th, 2012

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The Penguin has Landed – Google’s Latest SEO Algorithm Update

Google has released its latest set of changes in April, code named Penguin (announced April 24th, 2012).  The last update was Panda, which was primarily associated with content quality by trimming away poor quality content farms.  Panda was also associated with the code name, Farmer, which made more sense as in Content Farmer (large amounts of low quality content cultivated).  Unofficially, my best guess on what Panda means is that a Panda needs to consume tons of leaves to derive a small amount of nutrition ergo a ton of “low quality” content would equal a small amount of really good quality content (therefore balance is achieved in the SEO world).   Now if you ask me what Penguin means (metaphorically speaking), I am at a loss for words.   If anyone can give me a clue why the name Penguin and why SEO is now becoming a Zoo, please let me know.   Now back on track with the technical SEO details of this latest change with Google’s Penguin update.

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December 11th, 2010

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Google Adwords: Updates to the Keyword Tool

Google Adwords recently updated their Keyword Tool based on user feedback.

Some important updates include:

  • Three new ways to filter and refine the keyword list
    1. Specify terms to include or exclude
    2. A “More like these” button that presents similar keywords to ones that have already been selected
    3. Display only results that include exact words or phrases
  • Starring keywords – add stars to keywords while searching and review them later in a “stars” panel
  • View as text – view selected keywords in text format for easy copy and pasting.

We’ll be sure to take advantage of these changes here at BeeSeen. Leave us a comment below on how you are liking or disliking the changes.

December 10th, 2010

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Google Case Study: Roy’s Restaurant achieves 800% ROI with mobile only campaigns and hyperlocal advertising

With the growth of the smart phone market, local businesses are starting to reap the benefits of mobile advertising. Roy’s Restaurant is one such success. By utilizing Google’s click-to-call phone numbers in local ads on mobile devices and hyperlocal advertising, Roy’s has been able to achieve an astounding 800% on ROI by focusing solely on mobile advertising.

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October 29th, 2010

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SEO URL Rewriting for Dynamic URLs


For the last few years, most developers and site designers have been aware of the increased risk of using complex URLs. A complex URL tends to look something like:


This URL is a problem for both search engine spiders and, in some cases, the user of the site . Complex, non-user friendly URLs, also known as dirty URLs, are very common throughout the internet. Dirty URLs pose an array of problems. The most common problems with dirty URLs are:

  • they are hard to remember
  • they are not SEO friendly
  • they can be a security risk
  • they can just be a problem for ease of usability

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September 13th, 2010

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Facebook Passes Google in Time Spent on Site

Business Insider SAI is reporting that, for the first time ever, Facebook has passed Google in “Time Spent on Site”.

How do you spend your time?

April 30th, 2010

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How to Prevent Duplicate Content in Search Engines

Google, Yahoo, Bing, and other search engines have come a long way in terms of indexing duplicate content. Although detected duplicate content doesn’t necessarily penalize your site in terms of how the search engines perceive the content, it can penalize your site by dividing users who access your site. Search engines will most likely still index your duplicate content, and thus, when a search is termed up, it could be directed towards any version of the duplicate content.

There are several ways of fixing duplicate content issues. We’ll create a scenario to determine how to fix it.

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January 15th, 2010

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Top 15 advertising networks for 2009

ComScore recently released their list on the top 15 ad networks for 2009.

  Total Unique Visitors (in millions)
Dec 2008 Dec 2009 Change
Total Internet : Total Audience 190,650 205,709 8%
AOL Advertising 173,804 187,023 8%
Yahoo! Network 165,879 180,909 9%
Google Ad Network 157,131 178,134 13%
ValueClick Networks 159,420 170,774 7%
Microsoft Media Network US 126,158 165,470 31%
Specific Media 153,079 165,230 8%
FOX Audience Network N/A 156,981 N/A
24/7 Real Media 142,448 155,856 9%
Collective Network 126,294 153,905 22%
interCLICK 137,076 148,989 9%
Tribal Fusion 139,778 147,169 5%
AudienceScience (formerly Revenue Science) 126,261 146,428 16%
Traffic Marketplace 147,024 144,115 -2%
Adconion Media Group 142,133 141,235 -1%
Turn, Inc 123,150 138,297 12%

The total audience accounts for about 75% of the entire U.S. online population. As such, AOL Advertising still has a hold on about 91% of that audience. The largest growth came from Microsoft Media Network, which, perhaps, is the result of Microsoft’s launch of Bing.

Despite the growth of the major ad networks there appears to be a number of large web sites that are opting for their own solutions for ad networks. Mainly, CBS and ESPN web sites drop out of ad networks. It’s more profitable for larger web sites to do their own sales but smaller sites would still need the help of using an ad network. As such, ad networks are still experiencing a large growth in numbers and are projected to maintain that trend.

August 24th, 2009

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Google Website Bans

ABC News’ Google Bans and Buries Web Sites: 6 Search Engine Showdowns lists out 6 examples of well known or high ranking websites that were banned from Google listing at one point or another (in some cases permanently).

If you’re in the market for an SEO agency and wondering about the difference between black hat SEO and white hat SEO, the article above will illustrate to you why one trumps the other. A common question that comes up when it comes to SEO is why shouldn’t I take the easy way and cheat the system with hidden text in the footer, non-content related keywords and phrases, and other hacks and tricks when it, obviously, works? Yes, black hat tactics do work, but for how long? The article shows that Google does catch on, and the repercussions could be dire.

The gist of it is, you can achieve the same high search engine rankings through white hat tactics and by following the Google webmaster guidelines. It could possibly take a little longer, but it’s the risk-free, high reward way to do it.