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Introducing Mobile App Inventory in Adwords
Why is Google making a big push towards mobile advertising?
- As of last November (2011), there were an estimated 1.2 billion mobile users in the world (Source: International Telecom Union).
- According to ComScore (via TechCrunch), about 80% of mobile media is consumed using mobile apps.
With those kinds of numbers, it’s pretty clear why mobile advertising would be important to Google. As a marketing agency, it’s important to us, too.