December 11th, 2010

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Google Adwords: Updates to the Keyword Tool

Google Adwords recently updated their Keyword Tool based on user feedback.

Some important updates include:

  • Three new ways to filter and refine the keyword list
    1. Specify terms to include or exclude
    2. A “More like these” button that presents similar keywords to ones that have already been selected
    3. Display only results that include exact words or phrases
  • Starring keywords – add stars to keywords while searching and review them later in a “stars” panel
  • View as text – view selected keywords in text format for easy copy and pasting.

We’ll be sure to take advantage of these changes here at BeeSeen. Leave us a comment below on how you are liking or disliking the changes.

October 30th, 2010

short url: http://beeseen.com/s/r

Yahoo/Bing PPC Partnership – What It Means

The Yahoo/Bing merger was announced a little more than a year ago. However, the actual integration of the services for PPC is just starting to be rolled out. With this merger, what does it mean for PPC advertising?

The Details

Bing and Yahoo combine to make up about 30% of the U.S. search market share, reaching about 155 million users. As a result of this merger, Yahoo will begin serving up Bing search results as well as using Microsoft adCenter as their PPC campaign management system.

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