September 25th, 2009

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Social Media Promotion and Your Bandwidth

SES featured an article on Social Media Promotion Checklist For Internet Marketers by Greg Finn a while back. It’s a great run down on some of the details on how to make your e-marketing campaigns successful.

One of the points is to make sure that your bandwidth is capable of handling an influx of traffic. The main tip is to make sure by contacting your hosting provider. However, there are a few things you can do on your end that can help with the influx. These include the following:

1. Caching

If you’re using WordPress, it’s vital that you get the WP Super Cache plugin. The plugin, essentially, turns all your dynamic pages into static html for the majority of your visitors. This will dramatically cut down on the bandwidth usage by requiring less queries to your database.

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August 19th, 2009

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Retweeting Twitter’s Official Support for Retweets

In case you haven’t heard, Twitter will officially be supporting the idea of retweets within the coming weeks, as reported here. Retweet is when a tweet is copied and pasted with attribution from another tweet.

From the screenshots provided at the above link, it looks like retweeting will be implemented rather seamlessly, but one question does arise. How will it handle a retweeters comments on the original tweet? A lot of retweets are done with the inclusion of additional comments. If comments won’t be supported, the new retweet support may not be useful to most people. We’ll just have to wait in the coming weeks to see how it all works out.

August 14th, 2009

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Facebook and FriendFeed: Friendship Request Accepted

Facebook and FriendFeed

As the news just broke earlier this week, Facebook has acquired FriendFeed. It’s relatively big news in the social media industry. It’s still unknown as to how this will change the landscape for Facebook or FriendFeed.

Most everyone knows Facebook, but what is FriendFeed? To sum up, it’s a lifestreaming tool that aggregates data and information from other social networking sites. It also has the ability to search across all of their aggregated data and information, which is something that Facebook definitely can’t do. From an outsiders standpoint, it looks like Facebook is taking a step towards becoming the social networking portal that it wants to be.

Who knows, maybe their next step will be to acquire these guys.

July 28th, 2009

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Social Media Tips for Small Business

The landscape for a small business online presence has changed over the years, from a simple informational website to search engine optimization. Now, it’s about social media and this change is a good thing because social media has the potential to drive more customers to a business at less cost. Harnessing this potential is a bit more difficult, so here are some tips to get started:

1. Listen and Observe

First and foremost, in order to succeed in a social media environment, you need to learn how that community operates. Observe how people interact and how you can take part. Learning this initial step can go a long way towards helping your future endeavors.

2. Start a Profile

If you observed correctly, starting a profile in Facebook, MySpace, Twitter, or any other social media platform isn’t just about typing in some company information and expecting the customers to start flowing. In creating a profile, you need to have a face behind it. Social media is about interacting with a human and not some corporate entity. The more directly engaged you can be as a person representing a company, the more successful the interaction.

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July 6th, 2009

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Social Media in the Enterprise

Social Media in the Enterprise – Seminar Notes
June 17th, 2009 12pm -5pm
Palace Hotel, San Francisco


First Speaker: Alex Blum, KickApps

Some important things to note about social media and how it effects the enterprise market:

  • Social Media creates channels for new revenue and deeper insight into potential clients
  • 93% of Americans believe a company should have a social media presence
  • Key to Success: Create a community around your content
  • Widgets: A key for viral integration and for viral syndication of activity and content
  • As powerful as SEM or SEO
  • Social Media compels people to share, which provides lots of data results and informs us of marketing strategies
  • Social media gets people talking in the context of your brand
  • Can allow you to respond to feedback, and in turn, gain customers’ loyalty
  • Must take full ownership of your membership
  • Blum’s Law of Website Development: As soon as you launch it, you’d want to change it

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July 2nd, 2009

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Social Media & Search Marketing: Not The Same Old Stuff – SMX Advanced 2009

Moderator:
Rae Hoffman

Speakers:
Brent Csutoras, Social Media Marketing Consultant, Brent Csutoras, Inc
Jen Miller, Manager, Delta.com Onsite Marketing & Content, iProspect
Dave Snyder, Co-Founder, Search & Social

Think social media has nothing to do with search? Think again.

Social Signals

What are the signals?

  • Engagement
  • Methods and systems for personalized network searching
  • Relevancy Feedback Indicators
  • Upstream and Downstream data (where you go)
  • User Reviews (how people rate things)

Twitter

How can you drive early traffic from Twitter?

  • Plan out your campaign
  • Utilize well crafted DMs
  • Engage Top Users
  • Track via Query String Parameters
  • Add Retweet Capabilities to the page (add retweet badges)
  • Control the bookmarking of your site (through Delicious and other social bookmarking sites)
  • Increase use of site (add some javascript to increase visual appeal and interaction)
  • Add Engagement Points (i.e. video, voting, widgets, quizzes, review)

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June 17th, 2009

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Social Media in the Enterprise – San Francisco – June 2009

Social Media in the Enterprise
June 17, 2009
The Palace Hotel, San Francisco
The social web is radically changing the way businesses market, communicate and support customers. The ability to create meaningful and sustained engagement with customers is easier than ever, but doing it successfully is no easy task.

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