August 6th, 2012

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The Latest in Facebook Insights and Trends

The Latest in Facebook Insights and Trends

At BeeSeen we are a full service E-Marketing agency providing services from Display Advertising to Social Media Marketing.  In keeping up with the trends, we summed up the best insights below from the latest Facebook conference, AllFacebook 2012 in San Francisco.

The “Verb”

Facebook & Social Marketing is now about the “Verb”, as in “Listen to”, “Watch”, “Read”.  If a person listens to a particular band or watches a certain type of video or reads this type of book, then we can serve up a related Ad to them.  Folks we are now getting into the Social Graph, where we can see users actions across web channels and serve up targeted Ads.  With information on demographics, interests, and the social graph tied to verbs, the ROI of FB Advertising is quickly becoming reality.  This is targeted advertising at the next level!

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