October 18th, 2013

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Google shares break $1,000

Google Shares break $1000

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September 30th, 2013

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Google Overhauls Search Algorithm with New “Hummingbird” Update

Google Hummingbird

Google recently announced that it has drastically updated their search algorithm. Although it was only recently announced, the algorithm has been in place for over a month. This update is what Google is dubbing as “Hummingbird”.

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September 27th, 2013

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Google Search Turns 15

Back in 1998, Google Search was launched. It is hard to imagine that it has been 15 years since. The world has changed so much since then and Google has changed right with it. Billions of people are now online and the web has grown exponentially with it. Take a look at their timeline.

Google Timeline

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August 3rd, 2012

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Google Acquires Social Ad Startup, Wildfire Interactive

Google has been on a buying binge lately and their latest acquisition is a social ad startup by the name of Wildfire Interactive.

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July 27th, 2012

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Google TV Ads: The New Way to Pursue TV Ads

Google TV Ads aim is to make television media buying accessible and affordable for small and large businesses alike. Google TV Ads are the search engine giant’s attempt to combine cable ad inventory with web-based ad reservation systems in an easy-to-use system. The idea is simple, users create a 30 second ad, upload it to Google, set a specific budget, select the demographic target audience and presto… Google broadcasts the ad nationally.

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July 10th, 2012

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Google Shuts Down Additional Websites

With Larry Page at the helm as Google’s CEO, there’s been an emphasis on trimming all the various services that Google offers around the web in order to focus on what they deem to be their more promising products. As such, to no surprise, more cuts are arriving with the announced shutdown of iGoogle, Google Video, Google Mini, and many others.

Google Video’s shutdown isn’t surprising with their focus being on YouTube. Google Video stopped accepting video uploads quite a while back, so the final shutdown was inevitable. However, the one that caught a lot of people by surprise seems to be the shutdown of iGoogle. At BeeSeen, we felt that iGoogle, although sort of a relic in terms of interface design, could have received an upgrade to become a much better product instead of getting the cut.  We know that there are many users who are sad that it’s going way. If it’s any consolation, there’s still 18 months of service left before it is completely shut down.

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June 22nd, 2012

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Google Providing Recommendations for Building Smartphone-Optimized Websites

With more and more people browsing the web with their smartphones, Google has been making a push into optimizing their search for the web. To do so, they’ve come up with a guide for optimizing your websites for smartphones.

According to Google, when building a website that targets smartphones, there are three different configurations that are supported by them:

  1. Responsive Web Design.
    All content remains the same between devices, including the URL, except that it is rendered differently based on a swap in the CSS.
  2. Device-Specific HTML
    All content and CSS are served up differently based on the device.
  3. Separate Sites
    Depending on the device, an entirely different site is served up (URL and content).

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June 12th, 2012

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Introducing Mobile App Inventory in Adwords

Why is Google making a big push towards mobile advertising?

  1. As of last November (2011), there were an estimated 1.2 billion mobile users in the world (Source: International Telecom Union).
  2. According to ComScore (via TechCrunch), about 80% of mobile media is consumed using mobile apps.

With those kinds of numbers, it’s pretty clear why mobile advertising would be important to Google. As a marketing agency, it’s important to us, too.

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May 8th, 2012

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The Penguin has Landed – Google’s Latest SEO Algorithm Update

Google has released its latest set of changes in April, code named Penguin (announced April 24th, 2012).  The last update was Panda, which was primarily associated with content quality by trimming away poor quality content farms.  Panda was also associated with the code name, Farmer, which made more sense as in Content Farmer (large amounts of low quality content cultivated).  Unofficially, my best guess on what Panda means is that a Panda needs to consume tons of leaves to derive a small amount of nutrition ergo a ton of “low quality” content would equal a small amount of really good quality content (therefore balance is achieved in the SEO world).   Now if you ask me what Penguin means (metaphorically speaking), I am at a loss for words.   If anyone can give me a clue why the name Penguin and why SEO is now becoming a Zoo, please let me know.   Now back on track with the technical SEO details of this latest change with Google’s Penguin update.

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August 24th, 2009

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Google Website Bans

ABC News’ Google Bans and Buries Web Sites: 6 Search Engine Showdowns lists out 6 examples of well known or high ranking websites that were banned from Google listing at one point or another (in some cases permanently).

If you’re in the market for an SEO agency and wondering about the difference between black hat SEO and white hat SEO, the article above will illustrate to you why one trumps the other. A common question that comes up when it comes to SEO is why shouldn’t I take the easy way and cheat the system with hidden text in the footer, non-content related keywords and phrases, and other hacks and tricks when it, obviously, works? Yes, black hat tactics do work, but for how long? The article shows that Google does catch on, and the repercussions could be dire.

The gist of it is, you can achieve the same high search engine rankings through white hat tactics and by following the Google webmaster guidelines. It could possibly take a little longer, but it’s the risk-free, high reward way to do it.