November 6th, 2012

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Tips for Writing PPC Text Ads

For Search Engine Marketing to be successful, specifically Pay-per-Click (PPC) Advertising, it is crucial to have people click on your ad so that they will ultimately land on your website.  Writing compelling PPC text ads is important because great ads lead to visitors and better quality leads and conversions.

Following are some tricks gathered from WordStream to writing stronger, more clickable ads:

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November 1st, 2012

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Grow Your Business with Twitter Ads

Twitter has recently rolled out advertising for small businesses through their business portal, Twitter for Business.  If you are a small business looking to gain more followers and grow your presence on Twitter, perhaps you should consider allocating some of your marketing budget here.

How can you engage with your customers and put Twitter to work for your business.  Advertise on Twitter with these 2 new paid advertising products:

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October 16th, 2012

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The Importance of Search Advertising

Search is a big deal! In fact, there are 18.2 billion searches daily.  Following are some important facts and research about search and search advertising.

Search is big. Very big.:

Search is one of the most popular online activities. There are more than a billion searches a day worldwide – more than half come from outside the US.  People are constantly looking for new information online.  There are billions of searches each day on Google.  16% of the searches we see are new.  In 2012, there was $11 billion incremental US advertising dollars of which $8 billion is incremental digital dollars, of which $4 billion is search.

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September 11th, 2012

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Getting Started with LinkedIn Ads

If you’re a B2B business, it could be a good idea to do LinkedIn Advertising because it’s all about catching the attention of business people and LinkedIn has over 120 million users who are focused on business connections. So, how can you get started with LinkedIn Ads?

The first thing is to create an Ad. For LinkedIn, the ad should have a more professionally-targeted tone and quality. Once you have your ad, be sure to create several variations to find the right messaging and imagery.

Next, set the Target Audience. Target Audience is a good way to target specific profiles, but keep in mind that not all information on the site is required. When selecting targets, the following are some target options that may not work effectively because not everyone provides this information:

  • Company size
  • Gender
  • Age

While it’s possible to use those targets, it’s recommended that when using these targets to also create a duplicate campaign that doesn’t use the above targeting as a comparison (A/B testing).

Another thing to note is that Target Audience only takes into account their current position, industry, etc… So if you’re targeting by position, it may not reach the full audience that you intend.

One final note in setting up LinkedIn Ads for success is to invest most of the budget into the weekdays because that’s when LinkedIn gets most of their traffic (Mon-Fri).

Happy LinkedIn Advertising.


June 15th, 2012

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How to optimize for ROI

When it comes to pay-per-click advertising, there are many things that you can optimize for, one of which includes ROI or Return on Investment. As an agency, we come across clients whose main goal is to optimize for such. So what are some of the ways you can go about this?


First, you’ll want to create an ROI Strategy. The main things to do in creating one are as follows:

  • Get a definition of what the advertiser’s ROI goal is
    You can’t really start strategizing for something unless you know what it is.
  • Get existing ROI data from the advertiser or an existing account
    You have to benchmark it against something.
  • Review the account
    Take a look over the account and identify any problem areas
  • Plan a Strategy and Optimize

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