Content Marketing is critical to lead & opportunity generation. Content marketing now generates 3x more leads than traditional marketing. Today, marketers know that they must become publishers and create great, quality content.

Content marketing takes processes, tools, and practice to succeed. Here are some basics to creating great content marketing and succeeding as a publisher:

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Introduction:

For the last few years, most developers and site designers have been aware of the increased risk of using complex URLs. A complex URL tends to look something like:

http://www.somewebsite.com/pages/search.asp?id=21f&c=9clr&y=true.

This URL is a problem for both search engine spiders and, in some cases, the user of the site . Complex, non-user friendly URLs, also known as dirty URLs, are very common throughout the internet. Dirty URLs pose an array of problems. The most common problems with dirty URLs are:

• they are hard to remember
• they are not SEO friendly
• they can be a security risk
• they can just be a problem for ease of usability

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Google, Yahoo, Bing, and other search engines have come a long way in terms of indexing duplicate content. Although detected duplicate content doesn’t necessarily penalize your site in terms of how the search engines perceive the content, it can penalize your site by dividing users who access your site. Search engines will most likely still index your duplicate content, and thus, when a search is termed up, it could be directed towards any version of the duplicate content.

There are several ways of fixing duplicate content issues. We’ll create a scenario to determine how to fix it.

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