August 3rd, 2012

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Google Acquires Social Ad Startup, Wildfire Interactive

Google has been on a buying binge lately and their latest acquisition is a social ad startup by the name of Wildfire Interactive.

Wildfire Interactive’s company goals prior to acquisition:

We’re putting the pieces in place to make marketing more personalized, more useful, more democratic, and ultimately, better. By enabling companies of all sizes to create engaging experiences for their audiences, we’re reimagining what it means for brands to connect with their customers.

How this acquisition will change the company remains to be seen. Google has been acquiring and shuttering a lot of various companies lately. Will Wildfire Interactive remain intact?

Read more about the acquisition at the San Jose Business Journal.

One Response to “Google Acquires Social Ad Startup, Wildfire Interactive”

  1. Max Says:

    For those who are worried about the damage this will do to Wildfire’s relationship with Facebook:

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