September 30th, 2013

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Google Overhauls Search Algorithm with New “Hummingbird” Update

Google Hummingbird

Google recently announced that it has drastically updated their search algorithm. Although it was only recently announced, the algorithm has been in place for over a month. This update is what Google is dubbing as “Hummingbird”.

So how is it different from “Panda” and “Penguin”, two other recent algorithm updates?

The main thing is that “Hummingbird” is a new search algorithm versus a change or modification to an old algorithm. While “Panda” and “Penguin” modified parts of the old algorithm, “Hummingbird” replaces the entire algorithm with a new one.

So what has changed?

The major thing to take away is that with “Hummingbird”, Google is attempting to understand the meaning of words and queries. In essence, the goal is to take a whole sentence or phrase within a query and understand the meaning of it rather than particular words.

So how does this change results?

Essentially, pages that match the meaning of a search will do better than pages that match only a few words. In other words, relevant content and meaning is more important than ever and only goes to reinforce the old saying, “content is king”.

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