March 23rd, 2012

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Twitter Acquires Posterous Spaces

Posterous Spaces has just been acquired by social media giant, Twitter.  Posterous Spaces is a publishing blogging platform that is a one-stop shop allowing users to share text, photos, videos, links and other categories of content and ideas. Posterous lets users share publicly or privately by web, email or mobile app.   Its tagline is “sharing smarter” and it has been popular due its simplicity, flexibility and ease of use for fast blogging, multimedia entries and social networking. Posterous is differentiated due to the fact that it is driven by the privacy concerns of its users and places dominance on selective sharing.  It does this by allowing individuals and businesses to create and manage permission-based blogs and photo galleries with controlled access.  Posterous users are in turn sharing many more photos and videos privately versus publicly.  Posterous points out that “private sharing is the future battleground for social networks.”  Posterous competes with other platforms like Tumblr and WordPress.

The timing of this acquisition coincides with the growing popularity of Pinterest, another social sharing network.  All of these platforms give users control over what content they share and with whom online and by automating the process of getting content out to as many people as possible, and by spreading the word to social networking sites like Facebook and Twitter.  With this new exciting acquisition of talent and technology, there are more opportunities for Twitter as it continues to expand its media integration across its platform.

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