July 6th, 2012

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Twitter Cutting Link with LinkedIn

LinkedIn recently revealed that tweets will no longer be displayed on LinkedIn, which ends a two-and-a-half-year partnership between LinkedIn and Twitter. This marks another shift by Twitter to try to keep users on Twitter rather than going through third party applications.

While it could be a major hindrance for a lot of social media sharers who utilized this method for content syndication, we want to take a look at the bright side of this situation. So what are some things that can be done to work around this problem?

  1. The main thing we see with this split is that the original marriage between the two probably wasn’t that great to start. Twitter content is considered to be more casual, while LinkedIn content is geared more towards the professional. As such, marrying the two content streams never quite gelled. A common tip for social media is that you should provide unique content for each channel otherwise users won’t have any reason to follow you on a different network. So look at this split as a reason to start generating unique content between your social media channels.
  2. If you absolutely have to have your content syndicated there’s still a solution. Even though tweets will no longer feed into LinkedIn, it is still possible to do it the other way around. You can still syndicate your LinkedIn content into your Twitter stream.

We think this split is something that is for the better of both companies. Let us know your thoughts on the split in the comments.

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