September 4th, 2012

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Optimizing Your Adwords for Video Campaigns

If you have the means to produce video content, Adwords for Video could be a viable advertising outlet, whether it’s for driving traffic or for branding. Just to throw some stats at you, YouTube has about 4 billion views per day and it reaches about 800 million unique users with about 100 million social actions taken each month. That’s a lot of reach.

Adwords for Video has 4 different types of advertising methods.

TrueView In-Stream – A skippable long-form video content that is shown as a pre-roll to other video content

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August 3rd, 2012

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Google Acquires Social Ad Startup, Wildfire Interactive

Google has been on a buying binge lately and their latest acquisition is a social ad startup by the name of Wildfire Interactive.

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July 27th, 2012

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Google TV Ads: The New Way to Pursue TV Ads

Google TV Ads aim is to make television media buying accessible and affordable for small and large businesses alike. Google TV Ads are the search engine giant’s attempt to combine cable ad inventory with web-based ad reservation systems in an easy-to-use system. The idea is simple, users create a 30 second ad, upload it to Google, set a specific budget, select the demographic target audience and presto… Google broadcasts the ad nationally.

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December 11th, 2010

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Google Adwords: Updates to the Keyword Tool

Google Adwords recently updated their Keyword Tool based on user feedback.

Some important updates include:

  • Three new ways to filter and refine the keyword list
    1. Specify terms to include or exclude
    2. A “More like these” button that presents similar keywords to ones that have already been selected
    3. Display only results that include exact words or phrases
  • Starring keywords – add stars to keywords while searching and review them later in a “stars” panel
  • View as text – view selected keywords in text format for easy copy and pasting.

We’ll be sure to take advantage of these changes here at BeeSeen. Leave us a comment below on how you are liking or disliking the changes.

January 15th, 2010

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Top 15 advertising networks for 2009

ComScore recently released their list on the top 15 ad networks for 2009.

  Total Unique Visitors (in millions)
Dec 2008 Dec 2009 Change
Total Internet : Total Audience 190,650 205,709 8%
AOL Advertising 173,804 187,023 8%
Yahoo! Network 165,879 180,909 9%
Google Ad Network 157,131 178,134 13%
ValueClick Networks 159,420 170,774 7%
Microsoft Media Network US 126,158 165,470 31%
Specific Media 153,079 165,230 8%
FOX Audience Network N/A 156,981 N/A
24/7 Real Media 142,448 155,856 9%
Collective Network 126,294 153,905 22%
interCLICK 137,076 148,989 9%
Tribal Fusion 139,778 147,169 5%
AudienceScience (formerly Revenue Science) 126,261 146,428 16%
Traffic Marketplace 147,024 144,115 -2%
Adconion Media Group 142,133 141,235 -1%
Turn, Inc 123,150 138,297 12%

The total audience accounts for about 75% of the entire U.S. online population. As such, AOL Advertising still has a hold on about 91% of that audience. The largest growth came from Microsoft Media Network, which, perhaps, is the result of Microsoft’s launch of Bing.

Despite the growth of the major ad networks there appears to be a number of large web sites that are opting for their own solutions for ad networks. Mainly, CBS and ESPN web sites drop out of ad networks. It’s more profitable for larger web sites to do their own sales but smaller sites would still need the help of using an ad network. As such, ad networks are still experiencing a large growth in numbers and are projected to maintain that trend.

April 21st, 2009

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ad:tech San Francisco 2009

ad:tech San Francisco 2009
April 21, 22, 23
San Francisco, CA

ad:tech is an interactive advertising and technology conference and exhibition.
Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world.

To find more information about ad:tech, or to find more information about their conference, visit: