As the news just broke earlier this week, Facebook has acquired FriendFeed. It’s relatively big news in the social media industry. It’s still unknown as to how this will change the landscape for Facebook or FriendFeed.

Most everyone knows Facebook, but what is FriendFeed? To sum up, it’s a lifestreaming tool that aggregates data and information from other social networking sites. It also has the ability to search across all of their aggregated data and information, which is something that Facebook definitely can’t do. From an outsiders standpoint, it looks like Facebook is taking a step towards becoming the social networking portal that it wants to be.

Who knows, maybe their next step will be to acquire these guys.

Social Media in the Enterprise – Seminar Notes
June 17th, 2009 12pm -5pm
Palace Hotel, San Francisco

First Speaker: Alex Blum, KickApps

Some important things to note about social media and how it effects the enterprise market:

• Social Media creates channels for new revenue and deeper insight into potential clients
• 93% of Americans believe a company should have a social media presence
• Key to Success: Create a community around your content
• Widgets: A key for viral integration and for viral syndication of activity and content
• As powerful as SEM or SEO
• Social Media compels people to share, which provides lots of data results and informs us of marketing strategies
• Social media gets people talking in the context of your brand
• Can allow you to respond to feedback, and in turn, gain customers’ loyalty
• Must take full ownership of your membership
• Blum’s Law of Website Development: As soon as you launch it, you’d want to change it

Read the rest of this entry »

Speakers:
Vanessa Fox
Adam Audette
Derrick Wheeler

Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.

Speaker: Derrick Wheeler

CIRTA:

• Crawl
• Index
• Rank
• Traffic
• Action

Six Steps to Sucess:

Organic Search Engine Optimization is the process of systematically satisfying the needs of search engines and the needs of your users.
The 6 steps to success in organic search engine optimization are:

1. search engine crawls entire site
2. search engine indexes entire site
3. users perform targeted queries
4. search engine ranks appropriate pages
5. users click on ranked listings
6. users take action and/or interact with the site

Search Engine Ranking

SE Rankings should be tracked on a monthly basis. Some important factors to track are:

• Top keyword list
• Long tail keyword list
• User paths
• Success events
• Value of user

Read the rest of this entry »

Speakers
Danny Sullivan
Matt Cutts
5:00 – 5:45PM on Tuesday, June 2 in International Promenade Room

What’s a You&A? Essentially, a question and answer session with the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt Cutts has been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

How do you know if your website is in the penalty box?

• Look for a sustained drop in rankings
• Search for hidden text within your website in the event it has been hacked
• Make use of Google’s webmaster console, as it provides a lot of useful data
• Contact the Google through the Google Forum

Read the rest of this entry »

We are a high quality full service professional web services firm that is comprised of industry leading seasoned marketing experts, cutting edge technologists, and awe inspiring artists.  And this is our blog.

Stay tuned for future posts on tips and tricks, news, and generally anything to do with e-marketing, search engine marketing, technology, and web design.