October 18th, 2013

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Google shares break $1,000

Google Shares break $1000

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September 30th, 2013

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Google Overhauls Search Algorithm with New “Hummingbird” Update

Google Hummingbird

Google recently announced that it has drastically updated their search algorithm. Although it was only recently announced, the algorithm has been in place for over a month. This update is what Google is dubbing as “Hummingbird”.

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September 27th, 2013

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Google Search Turns 15

Back in 1998, Google Search was launched. It is hard to imagine that it has been 15 years since. The world has changed so much since then and Google has changed right with it. Billions of people are now online and the web has grown exponentially with it. Take a look at their timeline.

Google Timeline

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December 4th, 2012

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The New Consumer Decision Journey

The Internet has drastically changed how consumers decide what to buy.  At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.  This new stage in the consumer purchase funnel is very important to marketers who are trying to influence consumers to purchase.  We now live in the digital age, where more than ever consumers are going online to research and gather information on products/services.  How can we capture more consumers and win the Zero Moment of Truth?

Here is a brief description of the four phases of the consumer decision journey.

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October 9th, 2012

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Is Your Business on Google+? Should It Be?

With today’s emerging technology, smart businesses should consider kick starting their business on Google+.  Google+ is Google’s main social platform, and it integrates seamlessly with other Google properties, such as Google Search, Gmail, YouTube, etc.  The collaborative search results make it possible to actively search for the types of people interested in your products/services by using the same Google search terms.  Google+ also provides real time social engagement and interactions to support its social efforts.

Google+’s Hangouts on Air use audio and video to show live streams as a form of communication via social media.  Hangouts can be streamed publicly to your Google+ profile, YouTube channel and website.  With Google Hangouts, businesses have a unique and engaging way to communicate with their customers.  Hangouts are also a cool way to deliver and share information. Businesses can include different communities and bring community into content creation itself.  The way that users communicate, behave and participate with others is unique to Google+ and great for businesses.  With Hangouts, businesses can both communicate AND listen to their customers.

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October 4th, 2012

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Pinterest Passes Yahoo! Orangic Search Traffic

A study from Shareaholic that Pinterest is now the 4th largest traffic source in the world.

Some interesting things to note:

  • Since May, Pinterest traffic has more than doubled in size.
  • Since January, Google, Yahoo and Bing organic traffic has decreased by 15.63% on average.

These are some interesting trends. While organic search engine traffic is still very important, social media has definitely risen and requires attention in any marketing efforts.

September 25th, 2012

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Social Marketing Insights for Retailers

Social marketing is becoming increasingly more valuable for retailers.  Facebook, Twitter, YouTube, Google+, Pinterest, and Instagram are some of the social networking platforms that are being used to grow business.  The following are key Social Marketing insights for retailers.

Social Marketing can help build customer engagement and product awareness:

Social marketing can help you increase engagement with your online customers, but be sure to choose the appropriate channel based on your goal.  For example, Pinterest is a must for retailers because it is excellent for sharing product images.  As a visual network, it provides great value to retail brands.  It is also important to reach the right people.  Capture core fans and bring them into your social scape via website, emails, shares, and likes within a social network.  To drive awareness to your brand, optimize content to meet brands by using social analytics.  You can do this by determining which posts are receiving the most engagement and creating more content from that.  Continually manage and keep track of your Likes, Shares, Followers, Retweets, and Comments.

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August 3rd, 2012

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Google Acquires Social Ad Startup, Wildfire Interactive

Google has been on a buying binge lately and their latest acquisition is a social ad startup by the name of Wildfire Interactive.

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July 27th, 2012

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Google TV Ads: The New Way to Pursue TV Ads

Google TV Ads aim is to make television media buying accessible and affordable for small and large businesses alike. Google TV Ads are the search engine giant’s attempt to combine cable ad inventory with web-based ad reservation systems in an easy-to-use system. The idea is simple, users create a 30 second ad, upload it to Google, set a specific budget, select the demographic target audience and presto… Google broadcasts the ad nationally.

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July 10th, 2012

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Google Shuts Down Additional Websites

With Larry Page at the helm as Google’s CEO, there’s been an emphasis on trimming all the various services that Google offers around the web in order to focus on what they deem to be their more promising products. As such, to no surprise, more cuts are arriving with the announced shutdown of iGoogle, Google Video, Google Mini, and many others.

Google Video’s shutdown isn’t surprising with their focus being on YouTube. Google Video stopped accepting video uploads quite a while back, so the final shutdown was inevitable. However, the one that caught a lot of people by surprise seems to be the shutdown of iGoogle. At BeeSeen, we felt that iGoogle, although sort of a relic in terms of interface design, could have received an upgrade to become a much better product instead of getting the cut.  We know that there are many users who are sad that it’s going way. If it’s any consolation, there’s still 18 months of service left before it is completely shut down.

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