Instagram is a very popular photo sharing mobile social platform.  The Instagram app is transforming the way people share experiences.  There are currently over 100 million registered users worldwide, only two years after its October 2010 release on the iOS platform.

Here are some tips from Vanessa Au of Spring Creek Group on using Instagram to bring your brand closer to your customers.

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If you are active on social media sites like Facebook, Twitter, Instagram and Pinterest, you will see that there has recently been a huge shift to visual content.  Businesses are seeing a positive response and increased engagement with visual content sites.  Part of the appeal is coming from our desire to look at aesthetically pleasing images and sharing them with our friends, fans and followers.

It appears that this growing trend toward visual media is also highly influenced by the shifting habits of technology users.  With the rise of mobile, smart phones and tablets make it easy for users to capture moments and to share them via social network sites that are highly image-based, such as Instagram.  Visual communication, for the most part, is simple and not time consuming. Photo sharing is becoming the preference for many to keep others updated about their experiences, or to tell a story.

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