In 2013, businesses must adapt to emerging technologies by becoming more integrated, inbound and real-time.  Jessica Meher of HubSpot  identifies  some key marketing trends to be prepared for in 2013:

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The Yahoo/Bing merger was announced a little more than a year ago. However, the actual integration of the services for PPC is just starting to be rolled out. With this merger, what does it mean for PPC advertising?

The Details

Bing and Yahoo combine to make up about 30% of the U.S. search market share, reaching about 155 million users. As a result of this merger, Yahoo will begin serving up Bing search results as well as using Microsoft adCenter as their PPC campaign management system.

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