October 4th, 2012

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Pinterest Passes Yahoo! Orangic Search Traffic

A study from Shareaholic that Pinterest is now the 4th largest traffic source in the world.

Some interesting things to note:

  • Since May, Pinterest traffic has more than doubled in size.
  • Since January, Google, Yahoo and Bing organic traffic has decreased by 15.63% on average.

These are some interesting trends. While organic search engine traffic is still very important, social media has definitely risen and requires attention in any marketing efforts.

September 25th, 2012

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Social Marketing Insights for Retailers

Social marketing is becoming increasingly more valuable for retailers.  Facebook, Twitter, YouTube, Google+, Pinterest, and Instagram are some of the social networking platforms that are being used to grow business.  The following are key Social Marketing insights for retailers.

Social Marketing can help build customer engagement and product awareness:

Social marketing can help you increase engagement with your online customers, but be sure to choose the appropriate channel based on your goal.  For example, Pinterest is a must for retailers because it is excellent for sharing product images.  As a visual network, it provides great value to retail brands.  It is also important to reach the right people.  Capture core fans and bring them into your social scape via website, emails, shares, and likes within a social network.  To drive awareness to your brand, optimize content to meet brands by using social analytics.  You can do this by determining which posts are receiving the most engagement and creating more content from that.  Continually manage and keep track of your Likes, Shares, Followers, Retweets, and Comments.

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September 20th, 2012

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Visual Content and Imagery in Social Media

If you are active on social media sites like Facebook, Twitter, Instagram and Pinterest, you will see that there has recently been a huge shift to visual content.  Businesses are seeing a positive response and increased engagement with visual content sites.  Part of the appeal is coming from our desire to look at aesthetically pleasing images and sharing them with our friends, fans and followers.

It appears that this growing trend toward visual media is also highly influenced by the shifting habits of technology users.  With the rise of mobile, smart phones and tablets make it easy for users to capture moments and to share them via social network sites that are highly image-based, such as Instagram.  Visual communication, for the most part, is simple and not time consuming. Photo sharing is becoming the preference for many to keep others updated about their experiences, or to tell a story.

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