November 1st, 2012

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Grow Your Business with Twitter Ads

Twitter has recently rolled out advertising for small businesses through their business portal, Twitter for Business.  If you are a small business looking to gain more followers and grow your presence on Twitter, perhaps you should consider allocating some of your marketing budget here.

How can you engage with your customers and put Twitter to work for your business.  Advertise on Twitter with these 2 new paid advertising products:

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October 16th, 2012

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The Importance of Search Advertising

Search is a big deal! In fact, there are 18.2 billion searches daily.  Following are some important facts and research about search and search advertising.

Search is big. Very big.:

Search is one of the most popular online activities. There are more than a billion searches a day worldwide – more than half come from outside the US.  People are constantly looking for new information online.  There are billions of searches each day on Google.  16% of the searches we see are new.  In 2012, there was $11 billion incremental US advertising dollars of which $8 billion is incremental digital dollars, of which $4 billion is search.

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September 11th, 2012

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Getting Started with LinkedIn Ads

If you’re a B2B business, it could be a good idea to do LinkedIn Advertising because it’s all about catching the attention of business people and LinkedIn has over 120 million users who are focused on business connections. So, how can you get started with LinkedIn Ads?

The first thing is to create an Ad. For LinkedIn, the ad should have a more professionally-targeted tone and quality. Once you have your ad, be sure to create several variations to find the right messaging and imagery.

Next, set the Target Audience. Target Audience is a good way to target specific profiles, but keep in mind that not all information on the site is required. When selecting targets, the following are some target options that may not work effectively because not everyone provides this information:

  • Company size
  • Gender
  • Age

While it’s possible to use those targets, it’s recommended that when using these targets to also create a duplicate campaign that doesn’t use the above targeting as a comparison (A/B testing).

Another thing to note is that Target Audience only takes into account their current position, industry, etc… So if you’re targeting by position, it may not reach the full audience that you intend.

One final note in setting up LinkedIn Ads for success is to invest most of the budget into the weekdays because that’s when LinkedIn gets most of their traffic (Mon-Fri).

Happy LinkedIn Advertising.


June 12th, 2012

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Introducing Mobile App Inventory in Adwords

Why is Google making a big push towards mobile advertising?

  1. As of last November (2011), there were an estimated 1.2 billion mobile users in the world (Source: International Telecom Union).
  2. According to ComScore (via TechCrunch), about 80% of mobile media is consumed using mobile apps.

With those kinds of numbers, it’s pretty clear why mobile advertising would be important to Google. As a marketing agency, it’s important to us, too.

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December 11th, 2010

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Google Adwords: Updates to the Keyword Tool

Google Adwords recently updated their Keyword Tool based on user feedback.

Some important updates include:

  • Three new ways to filter and refine the keyword list
    1. Specify terms to include or exclude
    2. A “More like these” button that presents similar keywords to ones that have already been selected
    3. Display only results that include exact words or phrases
  • Starring keywords – add stars to keywords while searching and review them later in a “stars” panel
  • View as text – view selected keywords in text format for easy copy and pasting.

We’ll be sure to take advantage of these changes here at BeeSeen. Leave us a comment below on how you are liking or disliking the changes.

December 10th, 2010

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Google Case Study: Roy’s Restaurant achieves 800% ROI with mobile only campaigns and hyperlocal advertising

With the growth of the smart phone market, local businesses are starting to reap the benefits of mobile advertising. Roy’s Restaurant is one such success. By utilizing Google’s click-to-call phone numbers in local ads on mobile devices and hyperlocal advertising, Roy’s has been able to achieve an astounding 800% on ROI by focusing solely on mobile advertising.

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October 30th, 2010

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Yahoo/Bing PPC Partnership – What It Means

The Yahoo/Bing merger was announced a little more than a year ago. However, the actual integration of the services for PPC is just starting to be rolled out. With this merger, what does it mean for PPC advertising?

The Details

Bing and Yahoo combine to make up about 30% of the U.S. search market share, reaching about 155 million users. As a result of this merger, Yahoo will begin serving up Bing search results as well as using Microsoft adCenter as their PPC campaign management system.

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