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March 29th, 2012
short url: http://beeseen.com/s/17 Social Media ROI with Google AnalyticsIn the next few weeks, Google and its Google Analytics team will be rolling out a new initiative with social-focused reports. Its goal is to help individuals and businesses measure the ROI on social media marketing.
December 10th, 2010
short url: http://beeseen.com/s/v Google Case Study: Roy’s Restaurant achieves 800% ROI with mobile only campaigns and hyperlocal advertisingWith the growth of the smart phone market, local businesses are starting to reap the benefits of mobile advertising. Roy’s Restaurant is one such success. By utilizing Google’s click-to-call phone numbers in local ads on mobile devices and hyperlocal advertising, Roy’s has been able to achieve an astounding 800% on ROI by focusing solely on mobile advertising.
November 19th, 2010
short url: http://beeseen.com/s/u Fear of Social Media in Business MarketingSteve Olenski has written up a blurb on how many businesses still fear Social Media, citing a survey conducted by American Express OPEN that discovered that only 40% of businesses leverage Social Media. Some of the reasons attributed can be found in another article, 15 reasons why companies may fear social media. What are some of those reasons? Excerpted:
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