September 30th, 2013

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Google Overhauls Search Algorithm with New “Hummingbird” Update

Google Hummingbird

Google recently announced that it has drastically updated their search algorithm. Although it was only recently announced, the algorithm has been in place for over a month. This update is what Google is dubbing as “Hummingbird”.

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May 8th, 2012

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The Penguin has Landed – Google’s Latest SEO Algorithm Update

Google has released its latest set of changes in April, code named Penguin (announced April 24th, 2012).  The last update was Panda, which was primarily associated with content quality by trimming away poor quality content farms.  Panda was also associated with the code name, Farmer, which made more sense as in Content Farmer (large amounts of low quality content cultivated).  Unofficially, my best guess on what Panda means is that a Panda needs to consume tons of leaves to derive a small amount of nutrition ergo a ton of “low quality” content would equal a small amount of really good quality content (therefore balance is achieved in the SEO world).   Now if you ask me what Penguin means (metaphorically speaking), I am at a loss for words.   If anyone can give me a clue why the name Penguin and why SEO is now becoming a Zoo, please let me know.   Now back on track with the technical SEO details of this latest change with Google’s Penguin update.

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April 30th, 2010

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How to Prevent Duplicate Content in Search Engines

Google, Yahoo, Bing, and other search engines have come a long way in terms of indexing duplicate content. Although detected duplicate content doesn’t necessarily penalize your site in terms of how the search engines perceive the content, it can penalize your site by dividing users who access your site. Search engines will most likely still index your duplicate content, and thus, when a search is termed up, it could be directed towards any version of the duplicate content.

There are several ways of fixing duplicate content issues. We’ll create a scenario to determine how to fix it.

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August 24th, 2009

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Google Website Bans

ABC News’ Google Bans and Buries Web Sites: 6 Search Engine Showdowns lists out 6 examples of well known or high ranking websites that were banned from Google listing at one point or another (in some cases permanently).

If you’re in the market for an SEO agency and wondering about the difference between black hat SEO and white hat SEO, the article above will illustrate to you why one trumps the other. A common question that comes up when it comes to SEO is why shouldn’t I take the easy way and cheat the system with hidden text in the footer, non-content related keywords and phrases, and other hacks and tricks when it, obviously, works? Yes, black hat tactics do work, but for how long? The article shows that Google does catch on, and the repercussions could be dire.

The gist of it is, you can achieve the same high search engine rankings through white hat tactics and by following the Google webmaster guidelines. It could possibly take a little longer, but it’s the risk-free, high reward way to do it.

July 2nd, 2009

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Social Media & Search Marketing: Not The Same Old Stuff – SMX Advanced 2009

Rae Hoffman

Brent Csutoras, Social Media Marketing Consultant, Brent Csutoras, Inc
Jen Miller, Manager, Onsite Marketing & Content, iProspect
Dave Snyder, Co-Founder, Search & Social

Think social media has nothing to do with search? Think again.

Social Signals

What are the signals?

  • Engagement
  • Methods and systems for personalized network searching
  • Relevancy Feedback Indicators
  • Upstream and Downstream data (where you go)
  • User Reviews (how people rate things)


How can you drive early traffic from Twitter?

  • Plan out your campaign
  • Utilize well crafted DMs
  • Engage Top Users
  • Track via Query String Parameters
  • Add Retweet Capabilities to the page (add retweet badges)
  • Control the bookmarking of your site (through Delicious and other social bookmarking sites)
  • Increase use of site (add some javascript to increase visual appeal and interaction)
  • Add Engagement Points (i.e. video, voting, widgets, quizzes, review)

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July 2nd, 2009

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Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance – SMX Advanced 2009

Vanessa Fox
Adam Audette
Derrick Wheeler

Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.

Speaker: Derrick Wheeler


  • Crawl
  • Index
  • Rank
  • Traffic
  • Action

Six Steps to Sucess:

Organic Search Engine Optimization is the process of systematically satisfying the needs of search engines and the needs of your users.
The 6 steps to success in organic search engine optimization are:

  1. search engine crawls entire site
  2. search engine indexes entire site
  3. users perform targeted queries
  4. search engine ranks appropriate pages
  5. users click on ranked listings
  6. users take action and/or interact with the site

Search Engine Ranking

SE Rankings should be tracked on a monthly basis. Some important factors to track are:

  • Top keyword list
  • Long tail keyword list
  • User paths
  • Success events
  • Value of user

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July 2nd, 2009

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You&A With Google’s Matt Cutts – SMX Advanced 2009

Danny Sullivan
Matt Cutts
5:00 – 5:45PM on Tuesday, June 2 in International Promenade Room

What’s a You&A? Essentially, a question and answer session with the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt Cutts has been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

How do you know if your website is in the penalty box?

  • Look for a sustained drop in rankings
  • Search for hidden text within your website in the event it has been hacked
  • Make use of Google’s webmaster console, as it provides a lot of useful data
  • Contact the Google through the Google Forum

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