Search Engine lands has brought up an interesting bit on AdWords Remarketing Lists for Search Ads (or RFSA) in their article, Enter The Cookie: How RFSA Will Affect SEM.

The new feature in AdWords will allow a marketer/advertiser to create segmentations based on cookies or user-specific behaviors. Some examples for what you could do are:

• Exclude users who have already converted on your site from seeing your ad in their search results
• Bucket users based specific page visits, time spent on site, and/or other behaviors trackable by analytics and then boost bids or lower bids based on those behaviors
• Create user-specific messaging for ad text based on user behavior on your site
• Remarket or upsell new products to users who have already converted on another product

These are just some examples, but there are a lot more you can do based off cookie information.

If this model takes off, as an advertiser, it’s time to get to acquaint yourself with cookies as things in AdWords just go a lot more complicated.

Working in SEO, SEM, and web marketing generally has us being online a lot. As such, we come across a lot of blogs and various websites that are often entertaining, helpful, inspirational, and down-right hilarious. We just wanted to take a little time and share some of our favorite blogs that we frequent as part of our professional habits or on our personal time.

In alphabetical particular order:

Bing Webmaster Center

Bing is a major player in search. As such, we like to keep up to date on what’s going on with Bing for SEO/SEM purposes.

Bleacher Report

Are you into sports? Some of us here at BeeSeen dabble in watching it. Bleacher Report is a great place to get your sports article fix from somewhere that isn’t ESPN.

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The Yahoo/Bing merger was announced a little more than a year ago. However, the actual integration of the services for PPC is just starting to be rolled out. With this merger, what does it mean for PPC advertising?

The Details

Bing and Yahoo combine to make up about 30% of the U.S. search market share, reaching about 155 million users. As a result of this merger, Yahoo will begin serving up Bing search results as well as using Microsoft adCenter as their PPC campaign management system.

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ABC News’ Google Bans and Buries Web Sites: 6 Search Engine Showdowns lists out 6 examples of well known or high ranking websites that were banned from Google listing at one point or another (in some cases permanently).

If you’re in the market for an SEO agency and wondering about the difference between black hat SEO and white hat SEO, the article above will illustrate to you why one trumps the other. A common question that comes up when it comes to SEO is why shouldn’t I take the easy way and cheat the system with hidden text in the footer, non-content related keywords and phrases, and other hacks and tricks when it, obviously, works? Yes, black hat tactics do work, but for how long? The article shows that Google does catch on, and the repercussions could be dire.

The gist of it is, you can achieve the same high search engine rankings through white hat tactics and by following the Google webmaster guidelines. It could possibly take a little longer, but it’s the risk-free, high reward way to do it.

Moderator:
Rae Hoffman

Speakers:
Brent Csutoras, Social Media Marketing Consultant, Brent Csutoras, Inc
Jen Miller, Manager, Delta.com Onsite Marketing & Content, iProspect
Dave Snyder, Co-Founder, Search & Social

Think social media has nothing to do with search? Think again.

Social Signals

What are the signals?

• Engagement
• Methods and systems for personalized network searching
• Relevancy Feedback Indicators
• Upstream and Downstream data (where you go)
• User Reviews (how people rate things)

Twitter

How can you drive early traffic from Twitter?

• Plan out your campaign
• Utilize well crafted DMs
• Engage Top Users
• Track via Query String Parameters
• Add Retweet Capabilities to the page (add retweet badges)
• Control the bookmarking of your site (through Delicious and other social bookmarking sites)
• Increase use of site (add some javascript to increase visual appeal and interaction)
• Add Engagement Points (i.e. video, voting, widgets, quizzes, review)

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Speakers:
Vanessa Fox
Adam Audette
Derrick Wheeler

Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.

Speaker: Derrick Wheeler

CIRTA:

• Crawl
• Index
• Rank
• Traffic
• Action

Six Steps to Sucess:

Organic Search Engine Optimization is the process of systematically satisfying the needs of search engines and the needs of your users.
The 6 steps to success in organic search engine optimization are:

1. search engine crawls entire site
2. search engine indexes entire site
3. users perform targeted queries
4. search engine ranks appropriate pages
5. users click on ranked listings
6. users take action and/or interact with the site

Search Engine Ranking

SE Rankings should be tracked on a monthly basis. Some important factors to track are:

• Top keyword list
• Long tail keyword list
• User paths
• Success events
• Value of user

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Speakers
Danny Sullivan
Matt Cutts
5:00 – 5:45PM on Tuesday, June 2 in International Promenade Room

What’s a You&A? Essentially, a question and answer session with the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt Cutts has been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

How do you know if your website is in the penalty box?

• Look for a sustained drop in rankings
• Search for hidden text within your website in the event it has been hacked
• Make use of Google’s webmaster console, as it provides a lot of useful data
• Contact the Google through the Google Forum

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Stay tuned for future posts on tips and tricks, news, and generally anything to do with e-marketing, search engine marketing, technology, and web design.