|
||
|
September 30th, 2013
short url: http://beeseen.com/s/2x Google Overhauls Search Algorithm with New “Hummingbird” Update
Google recently announced that it has drastically updated their search algorithm. Although it was only recently announced, the algorithm has been in place for over a month. This update is what Google is dubbing as “Hummingbird”.
May 8th, 2012
short url: http://beeseen.com/s/1a The Penguin has Landed – Google’s Latest SEO Algorithm Update
Google has released its latest set of changes in April, code named Penguin (announced April 24th, 2012). The last update was Panda, which was primarily associated with content quality by trimming away poor quality content farms. Panda was also associated with the code name, Farmer, which made more sense as in Content Farmer (large amounts of low quality content cultivated). Unofficially, my best guess on what Panda means is that a Panda needs to consume tons of leaves to derive a small amount of nutrition ergo a ton of “low quality” content would equal a small amount of really good quality content (therefore balance is achieved in the SEO world). Now if you ask me what Penguin means (metaphorically speaking), I am at a loss for words. If anyone can give me a clue why the name Penguin and why SEO is now becoming a Zoo, please let me know. Now back on track with the technical SEO details of this latest change with Google’s Penguin update.
November 18th, 2010
short url: http://beeseen.com/s/t BeeSeen’s Favorite BlogsWorking in SEO, SEM, and web marketing generally has us being online a lot. As such, we come across a lot of blogs and various websites that are often entertaining, helpful, inspirational, and down-right hilarious. We just wanted to take a little time and share some of our favorite blogs that we frequent as part of our professional habits or on our personal time. In alphabetical particular order: Bing Webmaster Center
Bing is a major player in search. As such, we like to keep up to date on what’s going on with Bing for SEO/SEM purposes. Bleacher Report
Are you into sports? Some of us here at BeeSeen dabble in watching it. Bleacher Report is a great place to get your sports article fix from somewhere that isn’t ESPN.
October 29th, 2010
short url: http://beeseen.com/s/o SEO URL Rewriting for Dynamic URLsIntroduction:For the last few years, most developers and site designers have been aware of the increased risk of using complex URLs. A complex URL tends to look something like:
This URL is a problem for both search engine spiders and, in some cases, the user of the site . Complex, non-user friendly URLs, also known as dirty URLs, are very common throughout the internet. Dirty URLs pose an array of problems. The most common problems with dirty URLs are:
April 30th, 2010
short url: http://beeseen.com/s/2 How to Prevent Duplicate Content in Search EnginesGoogle, Yahoo, Bing, and other search engines have come a long way in terms of indexing duplicate content. Although detected duplicate content doesn’t necessarily penalize your site in terms of how the search engines perceive the content, it can penalize your site by dividing users who access your site. Search engines will most likely still index your duplicate content, and thus, when a search is termed up, it could be directed towards any version of the duplicate content. There are several ways of fixing duplicate content issues. We’ll create a scenario to determine how to fix it.
August 24th, 2009
short url: http://beeseen.com/s/a Google Website BansABC News’ Google Bans and Buries Web Sites: 6 Search Engine Showdowns lists out 6 examples of well known or high ranking websites that were banned from Google listing at one point or another (in some cases permanently). If you’re in the market for an SEO agency and wondering about the difference between black hat SEO and white hat SEO, the article above will illustrate to you why one trumps the other. A common question that comes up when it comes to SEO is why shouldn’t I take the easy way and cheat the system with hidden text in the footer, non-content related keywords and phrases, and other hacks and tricks when it, obviously, works? Yes, black hat tactics do work, but for how long? The article shows that Google does catch on, and the repercussions could be dire. The gist of it is, you can achieve the same high search engine rankings through white hat tactics and by following the Google webmaster guidelines. It could possibly take a little longer, but it’s the risk-free, high reward way to do it.
July 2nd, 2009
short url: http://beeseen.com/s/k Social Media & Search Marketing: Not The Same Old Stuff – SMX Advanced 2009Moderator: Speakers: Think social media has nothing to do with search? Think again. Social SignalsWhat are the signals?
How can you drive early traffic from Twitter?
July 2nd, 2009
short url: http://beeseen.com/s/j Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance – SMX Advanced 2009Speakers: Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved. Speaker: Derrick Wheeler CIRTA:
Six Steps to Sucess:Organic Search Engine Optimization is the process of systematically satisfying the needs of search engines and the needs of your users.
Search Engine RankingSE Rankings should be tracked on a monthly basis. Some important factors to track are:
July 2nd, 2009
short url: http://beeseen.com/s/i You&A With Google’s Matt Cutts – SMX Advanced 2009Speakers What’s a You&A? Essentially, a question and answer session with the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt Cutts has been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. How do you know if your website is in the penalty box?
Read the rest of this entry »
|
||
|
||
