Display advertising, also known as banner advertising, is a visual and interactive online advertising channel for a visual medium such as the web. The human eye tends to navigate toward images, colors, and movement before text. This human instinct gives display advertising the advantage of attracting the most attention to sell your products and services as well as showcase and brand your company.
Get the Most Out Of Your Advertising Dollars & Increase Your Sales
Contacting and sorting through over 435+ banner advertising networks can be frustrating in finding the right solution for your company. BeeSeen can help you filter through the clutter and find the best solution fitting your target audience by teaming up with Ad Networks to help deliver your banners across hundreds of targeted websites.
Display advertising offers several pricing models: Pay Per Impression, Pay Per Click, or Pay Per Acquisition.
Pay per impressions measured as Cost Per Mille (CPM), which is cost per 1000 impressions, is the most popular method used by many companies. The advantage of a CPM model is that it's unlimited clicks and visits for the same amount of impressions.
Pay Per Click or Cost Per Click (CPC) is a more cost effective method. However, to maximize your investment, you need to match all the target areas precisely.
Pay Per Acquisition or Cost Per Acquisition or Cost Per Action (CPA) is when payment is based on qualifying actions such as sales or registrations. This pricing model is widely used with Affiliate Marketing.
Our display advertising services include:
Strategic Campaign Planning
Generating the Effective Marketing and Sales Messages
Banner Ad design and Creation to Evoke the Right Emotion
Advertising Network Placement & Management
A/B Advertising Performance Testing to Get the Most Out of Your Advertising Dollars
Click Through Analysis and Performance Reporting to Capture the Right Metrics to Measure Success
CPM, CPC, and CPA Management
Manage Monthly Ad Budget
Monthly Executive Summary
Test, Analyze, and Re-optimize to Obtain the Best ROI
Leverage BeeSeen's expertise to help optimize your display advertising campaigns and integration with other online advertising initiatives in order to attract high quality customer sales leads.