SEM & Paid Search

Search Engine Marketing (SEM)
Paid Search Strategy & Management

We manage $40M+ in annual paid search spend with a disciplined focus on ROAS, qualified pipeline growth, and CPA reduction, not just clicks.

Search Engine Marketing That Pays Back, With Precision

Our SEM team doesn't just drive clicks, we drive profitable revenue using AI-powered bidding strategies combined with human expertise and conversion-focused creative.

Google & Microsoft Ads

Full-funnel SEM: search, display, Performance Max, Shopping, and YouTube. AI-powered bidding with human oversight for maximum ROAS at scale.

Conversion Rate Optimization

Landing page testing, offer optimization, and funnel analysis to ensure every dollar of paid traffic converts at the highest possible rate.

Retargeting & Audience Strategy

First-party data activation, custom audience segmentation, and sophisticated remarketing flows that recapture intent and drive incremental revenue.

Industry Benchmarks, Google Ads

$2
Avg. revenue per $1 in Google Ads
6.96%
Avg. Google Ads conversion rate (all industries)
200%
Average Google Ads ROI across advertisers

Sources: Google Economic Impact Report · WordStream Google Ads Benchmarks 2025