SEO Audit
Know Exactly Where You Stand
Before you can improve your organic search performance, you need an accurate picture of your current state. Our SEO Audit is a comprehensive diagnostic that surfaces every technical issue, content gap, authority weakness, and AI readiness gap, then tells you what to fix first and why.
You Can't Optimize What You Haven't Diagnosed
Many SEO programs fail not because the team isn't working hard, but because they're working on the wrong things. An audit eliminates that risk. It replaces assumptions with evidence and gives every decision a factual foundation.
Stop Guessing, Start Fixing
Without an audit, teams waste time on low-impact work while critical issues, crawl blocks, index problems, toxic links, go undetected and drag rankings down.
Prioritize the Highest-Impact Work
Not every SEO issue is equal. Our audit delivers a prioritized action plan, so your team focuses on the work that moves the needle first, not the work that's easiest to tick off.
A Baseline You Can Measure Against
The audit establishes a documented baseline. Every future improvement can be measured against it, giving you clear evidence of ROI from your SEO program over time.
A Complete Diagnostic, Not a Partial Scan
Our audit examines every dimension of your organic search performance, technical infrastructure, content, authority, local presence, competitive positioning, and AI readiness.
Technical Health
We assess crawlability, indexation, site speed, Core Web Vitals, mobile usability, HTTPS configuration, redirect chains, canonical issues, hreflang implementation, XML sitemaps, and robots.txt, the full technical foundation.
On-Page Content Analysis
We evaluate content quality, keyword optimization, title tags, meta descriptions, header structure, internal linking, content duplication, thin pages, and topical coverage across your site's key pages.
Off-Page Authority Profile
We analyze your backlink profile in detail, total link equity, domain authority distribution, anchor text patterns, toxic or spammy links requiring disavowal, and gaps relative to competing domains.
Local SEO Health
For businesses with local relevance: Google Business Profile completeness and accuracy, NAP consistency across citations, local content quality, review signals, and local pack ranking factors.
Competitive Benchmarking
We compare your domain against your top organic competitors, analyzing where they outrank you, what content gaps they're exploiting, and what authority advantages you need to close.
AI Readiness Check
We assess your content and technical setup through the lens of AI search, evaluating schema implementation, entity clarity, content structure, and E-E-A-T signals that influence AI Overview and AI citation eligibility.
Schema & Structured Data Review
We inventory existing schema implementation, identify errors and gaps, and document which schema types would improve search appearance, rich results eligibility, and AI system comprehension.
Current Rankings & Traffic Analysis
We review Google Search Console and analytics data to map your current keyword positions, traffic trends, top-performing pages, click-through rates, and opportunities in striking distance.
A Report You Can Act On, Not File Away
Our audit report is built for action. Every finding is documented, explained, and paired with a clear recommendation. Nothing is left open-ended.
- Executive summary with key findings and priority actions
- Full technical SEO report with issue severity ratings
- Core Web Vitals and page experience assessment
- On-page content analysis across primary and secondary pages
- Backlink profile report with toxic link identification
- Schema and structured data inventory and gap analysis
- Local SEO health check (where applicable)
- Competitive benchmarking across top organic rivals
- AI readiness assessment
- Prioritized action plan with impact and effort ratings
- Findings presentation with your team
Common Questions
What access do you need to perform the audit?
We typically request read-only access to Google Search Console, Google Analytics, and your CMS or site platform. We also run our own crawls using professional SEO tools. We'll send a clear access checklist when we kick off.
How is your audit different from an automated scan?
Automated scans catch technical flags. They can't evaluate content quality, assess authority in context, understand competitive dynamics, or prioritize issues by their actual business impact. Our audit involves expert analysis at every level, the report reflects judgment, not just crawl data.
Do you fix the issues you find, or only report on them?
The audit is a diagnostic service. Implementation is a separate engagement. However, the action plan we deliver is detailed enough for your development team or content team to act on independently, or we can scope a follow-on engagement to handle it.
How large a site can you audit?
We've audited sites from under a hundred pages to hundreds of thousands. For very large sites, we focus the audit on high-priority templates, sections, and pages, with systematic sampling to draw valid conclusions across the full domain.
Can an audit be used as the foundation for an SEO Strategy?
Yes, and it's the most efficient path. The audit becomes the analytical backbone of the strategy engagement. If you're planning to pursue a full SEO strategy, starting with the audit saves time and ensures the strategy is grounded in real data from day one.
How often should we repeat an SEO audit?
For most businesses, a full audit every twelve to eighteen months is appropriate, or following a major site migration, redesign, or significant ranking drop. We also offer lighter quarterly health checks as part of ongoing retainer engagements.