Revenue Attribution
Connect Every Dollar to Its Source
Modern customer journeys span dozens of touchpoints across paid search, organic, AI, social, email, and direct. Last-click attribution misses most of the story, and leads to budget decisions that starve your best channels and overfund your least effective ones. We build multi-touch attribution models that connect your marketing investments to real pipeline and revenue, giving you the clarity to make smarter allocation decisions.
Last-Click Attribution Is Costing You Money
Last-click attribution gives all credit to the final touchpoint before conversion, typically branded search or direct. This systematically undervalues the channels that create demand (content, AI search, social, display) and leads to chronic underinvestment in the assets generating the most long-term value.
Your Best Channels May Look Worst
Content marketing, AI search, and organic SEO often appear underperforming in last-click models because they create awareness and consideration, not final clicks. The brands that fix attribution routinely discover their SEO and content programs are generating 3â5x more revenue than reported.
AI Touchpoints Are Completely Uncaptured
When a customer discovers your brand via a ChatGPT answer and then converts weeks later through branded search, that AI touchpoint is invisible in standard analytics. As AI-driven discovery grows, the attribution gap between actual influence and reported influence widens every month.
Better Attribution = Better Budget Decisions
Every budget allocation decision is only as good as the attribution model informing it. Brands with accurate multi-touch attribution consistently outperform peers because they're investing in what actually generates revenue, not what merely claims the last click.
Full-Funnel Revenue Attribution
From CRM integration to AI touchpoint modeling, we build the attribution infrastructure that gives you confidence in every budget decision.
Multi-Touch Attribution Modeling
We build and implement data-driven, linear, time-decay, and position-based attribution models, and help you select the model that most accurately reflects your customers' actual buying journeys.
CRM & Pipeline Integration
Connecting your analytics data to your CRM (HubSpot, Salesforce, Pipedrive) so marketing touchpoints are tied to actual pipeline opportunities and closed revenue, not just form completions or session counts.
Channel ROI Analysis
A clear, channel-by-channel view of revenue contribution, cost per acquisition, and return on ad spend, updated monthly and designed to inform budget reallocation decisions with quantified confidence.
LTV & Cohort Analysis
Acquisition channel attribution extended through the full customer lifecycle, showing which channels and campaigns acquire customers with the highest lifetime value, not just the lowest initial CPA.
AI-Assisted Attribution Modeling
Using AI-powered attribution models to handle the complexity of modern, multi-channel, multi-device journeys, capturing influence across touchpoints that traditional rule-based models can't measure.
From Fragmented Data to a Single Source of Revenue Truth
Attribution Audit
We map your current tracking setup, identify attribution gaps (broken UTMs, missing tags, CRM disconnects), and quantify the delta between your reported conversion data and your actual revenue picture.
Model Design & Integration
We design the attribution model that fits your business, implement the technical integrations, and connect your analytics, ad platforms, and CRM into a unified revenue picture.
Ongoing Reporting & Optimization
Monthly attribution reports with channel ROI, budget recommendations, and trend analysis, turning your attribution model into an active decision-support tool for budget allocation.
Find Out Where Your Revenue Is Really Coming From
We'll audit your current attribution model and show you exactly where reporting gaps are causing you to misallocate budget.