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Web 2.0 Social Marketing
All marketing leaders will tell you that word of mouth advertising is the best form of marketing for any company. However, with the advent of web technology and the new “Web 2.0”, websites now carry much of the new medium for word of mouth advertising through online social networks. Technologies such as blogs, audio/video sharing websites, bookmarking websites, wikis, community websites, networking websites, and many others help facilitate communities of users to share information. Websites such as MySpace, YouTube, Wikipedia, Technorati and 100’s of others have grown enormous popularity.
Web 2.0 websites combined with a viral marketing campaign can give the largest buzz around your company on the smallest budget.
With this guerilla marketing tactic, your website benefits in both direct traffic as well as an increase SEO score. It’s a well known fact that Google scores your website higher for blog and community based links to your website.
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