Benefits of a Strategic E-Marketing Plan
With BeeSeen's strategically constructed E-Marketing Program infused with the latest best practices in the online advertising industry, you will benefit in achieving the following:
Building Visibility & Brand Awareness
Companies have recognized the need to enhance their online presence – a core gateway to brand awareness, consideration, and ultimately lead generation. Branding your name into the minds of your prospects so that your company is seen as a trusted brand and the best solution to their problems is critical. Building this level of brand awareness will accelerate the sales cycle and aid your sales force efforts. E-Marketing, when combined with other existing marketing efforts, can help you generate this level of online branding.
Gaining Wider Target Audience
E-Marketing can help you reach a wider targeted audience, allowing your company to find and develop new markets for a smaller investment than traditional marketing.
Customer Acquisition
Visibility leads to website traffic – by moving prospects from the search engines to a relevant website or landing page, companies gain the opportunity to interact with them and turn them into qualified leads.
Lower Marketing Cost
A properly planned and effectively targeted E-Marketing campaign can reach the right customers. Purchasing decision makers are actively seeking your information, and are in need of and are actively looking for your products and services. They are seeking you, versus you seeking them.
Trackable and Measurable Results
E-Marketing, while still not perfect, provides a higher level of tracking over traditional marketing. You can obtain detailed information about customers' responses to your advertising. E-Marketing metrics can also help track offline marketing. All print and media advertising can channel visitors to your website, so each marketing campaign can be tracked for popularity and responses.
Customer Retention
Greater positive online visibility will help re-enforce positive customer perception of the company, thus creating a competitive advantage based more on value than on price.
Together, all of these aspects of E-Marketing have the potential to grow revenue.