Business Intelligence
& Data Science
Turn raw data into revenue-driving decisions. We build the data infrastructure, reporting systems, and analytical frameworks that give your marketing and leadership team a real-time, accurate view of what is working and why.
A Strong Data Setup Is the Foundation of Every Good Marketing Decision
Most companies are making major marketing investments on incomplete or incorrect data. Tracking gaps, attribution misconfigurations, and fragmented reporting lead to bad decisions that cost real money. Before you can optimize, you need to trust your numbers.
A properly configured data environment captures every meaningful touchpoint, attributes revenue correctly, and surfaces insights in a format your team can actually use. That foundation is what separates companies that optimize confidently from those that guess.
- âAccurate conversion tracking across all channels and platforms
- âUnified view of customer journey from first touch to closed revenue
- âReal-time dashboards your leadership team can trust
- âData that connects marketing activity directly to business outcomes
Common Data Gaps We Fix
đ We audit your full data stack before recommending any changes
From Raw Data to Revenue Intelligence
Data Infrastructure Audit
A comprehensive review of your entire data collection setup: GA4, GTM, CRM integrations, pixel configurations, and server-side tracking. We identify gaps, misconfigured events, and attribution blind spots before they cost you more bad decisions.
Marketing Analytics Setup
End-to-end configuration of your analytics stack, GA4 event tracking, conversion goals, funnel visualization, and audience segmentation. Built for accuracy and built to scale as your channels and campaigns grow.
Revenue Attribution Modeling
Connect your marketing touchpoints to actual closed revenue. We build multi-touch attribution models that show which channels, campaigns, and content pieces are genuinely driving pipeline and revenue, not just traffic and clicks.
CRM & Data Integration
Integrate your marketing data with HubSpot, Salesforce, or Marketo so your sales and marketing teams share a single source of truth. Lead scoring, lifecycle stage tracking, and campaign ROI all in one connected system.
Custom Dashboard Development
Executive and operational dashboards built in Looker Studio, Tableau, or Power BI. Designed for the audience that uses them: CMO-level summaries, channel-level detail for managers, and campaign-level granularity for practitioners.
AI Search Analytics
Specialized tracking for the emerging AI Search channel: monitoring brand mentions in ChatGPT, Perplexity, and Google AI Overviews; AI-referred traffic in GA4; and the correlation between AI citations and downstream conversions.
Reporting That Drives Decisions, Not Just Documentation
The goal of reporting is not to show what happened. It is to show what to do next. We build reporting systems designed around that principle.
Weekly Performance Reports
Concise weekly summaries covering channel performance, conversion trends, budget pacing, and priority action items. Designed to be read in five minutes and acted on immediately.
Monthly Business Reviews
Deep monthly analysis covering channel attribution, cohort performance, revenue impact, and strategic recommendations for the next period. Presented in executive-ready format with supporting data appendix.
Quarterly Strategy Reports
Quarterly reviews that assess performance against goals, surface trend-level insights, benchmark against competitors, and feed directly into the next quarter's strategy and budget allocation decisions.
From Data Chaos to Revenue Clarity
We have seen companies run their entire marketing operation on broken tracking, misattributed revenue, and dashboards nobody reads. We fix that. Our BI and data science engagements start with a full audit and end with a reporting system your team actually trusts and uses.
What You Get
Data & Analytics
Analytics Stack Audit Report
A documented review of your full analytics configuration with specific issues identified, severity rated, and fix prioritized so your team knows exactly where to start.
GA4 & Tracking Implementation
Full GA4 buildout or remediation including event schema, conversion configuration, audience definitions, and GTM container documentation.
Attribution Model
A custom multi-touch attribution model mapping marketing spend and activity to revenue by channel, campaign, and audience segment.
Reporting & Intelligence
Executive Dashboard
A real-time dashboard showing the metrics your leadership team cares about: revenue, ROI, pipeline contribution, and channel efficiency, updated automatically.
Channel Performance Framework
Standardized reporting templates for each marketing channel with consistent KPIs, benchmarks, and trend visualization built in.
Data Dictionary
Documentation of every metric, dimension, and data source in your reporting stack so new team members get up to speed fast and definitions never drift.