Retargeting & Audiences
Re-Engage. Remind. Convert.
97% of first-time website visitors leave without converting. Retargeting brings them back, with the right message, at the right time, across the right channels. Our retargeting and audience strategy programs are precision-built to recover high-intent visitors, nurture warm prospects, and turn lost opportunities into closed revenue.
Your Warmest Leads Are Already on Your Site
Visitors who have already engaged with your brand, viewed a product page, started a form, or visited multiple pages, are dramatically more likely to convert than cold audiences. Retargeting at scale is how you systematically harvest that latent intent.
Most Visitors Need Multiple Touchpoints
B2B buyers typically require 7â13 touchpoints before making a purchase decision. Without retargeting, most of those touchpoints happen on your competitors' sites. A well-built retargeting program ensures your brand stays present across the entire consideration journey.
Audience Segmentation Drives Relevance
Showing the same ad to someone who visited your pricing page and someone who read a blog post is a waste of budget. Precise audience segmentation by behavior, intent signals, and position in the funnel is what separates high-performing retargeting from digital wallpaper.
Retargeting Has the Highest ROAS in Paid Media
Because you're targeting audiences with demonstrated intent, retargeting consistently delivers 3â5x higher ROAS than prospecting campaigns. It's the most capital-efficient form of paid advertising, and the most under-invested for most brands.
Multi-Channel Retargeting Built for Revenue
From Google Display to social retargeting to RLSA, we build audience strategies that follow high-intent prospects across every channel where they spend time.
Audience Segmentation Strategy
We build audience segments based on behavioral signals, pages visited, time on site, scroll depth, form interaction, and visit recency, creating tiered audiences with customized messaging for each stage of the funnel.
Google Display & YouTube Retargeting
Retargeting campaigns across the Google Display Network and YouTube, with creative tailored to audience segment and funnel stage, frequency caps to avoid ad fatigue, and placement exclusions to protect brand safety.
Social Retargeting (LinkedIn & Meta)
Platform-specific retargeting on LinkedIn for B2B audiences and Meta for B2C, with creative formats optimized for each platform and audience exclusions to prevent waste on already-converted customers.
RLSA & Customer Match
Remarketing Lists for Search Ads let you bid differently (or exclusively) for past visitors when they return to search. Customer Match extends this to your CRM list, letting you re-engage leads and past customers in both paid search and Gmail.
Sequential Messaging Campaigns
Story-based retargeting sequences that move prospects through the funnel, from awareness to consideration to conversion, with each ad building on the last to create a cohesive, high-converting narrative.
Build, Launch, Optimize
Audience Architecture
We audit your current pixel setup, define audience segments by intent and behavior, and map the messaging strategy for each segment, building the full retargeting architecture before spending a dollar.
Campaign Build & Launch
We build retargeting campaigns across your chosen channels, Google, Meta, LinkedIn, YouTube, with creative tailored to each audience segment, frequency controls, and proper exclusion lists in place.
Optimize & Expand
Weekly performance reviews, creative refresh cycles, audience expansion testing, and ROAS optimization, continuously improving your retargeting programs as your business scales.
Stop Letting Warm Leads Walk Away
Let us audit your current retargeting setup and show you exactly how much recoverable revenue your existing traffic represents.